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Some people say that email newsletters are no longer effective. There are just too many of them.

I disagree.

Email newsletter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s establish you as an authority in your field, and you don't even have to write a book! Although you will be able to if you wri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te consistently for an email newsletter.

In a few short years, my email newsletter has grown to over 16,000 subscribers. My co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aching business has not only grown at warp speed, but I have connected with an incredibly FASCINATING group of people from all

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

over the country -- my clients.

I credit this phenomenal growth of my coaching business to my email newsletter. It is clearly

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

marketing engine.

There has been a bit of learning curve, and sometimes I've had to hold my breath and click the "send" butto

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n. But the journey has been well worth it.

Here are some tips from what I have learned along the way:

1. Show up as YOU. You

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

really don't need a lot of book knowledge to write an email newsletter. Your genuineness and sincerity in wanting to help peopl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e is your biggest asset.

2. Write about yourself and tell the hard truth. In my clinical training as a psychologist, I was tau

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ght not to use self-disclosure very much. As a coach, I am not as limited by that guideline. Stories about yourself and your ow

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

life are very compelling.

3. Make it about them. Stories about you help people identify with and trust you, but your readers

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are even more interested in what you can do for them. I try to write 1/3 about me and 2/3 about them.

4. Make it personal. Wri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te as if you are writing to one person. Try to imagine a typical reader with a typical problem and help them solve it -- you wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll have an instant fan club.

5. Take a strong stand. Your readers need you to have a strong opinion and speak from authority.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

You are not writing simply for self-expression.

6. Know your audience. You cannot spend enough time learning about your audien

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e, so put your time in here. Your readers need to know that you can identify with their issues. Where are they getting stuck?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

What are the missing pieces that they are overlooking? What are the misconceptions? How do they think?

7. Keep it short. Peopl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e don't have time to read long newsletters. It is better to keep it brief if you want it to be read.

8. Use a bullet point lis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t or make one main point. Give people a specific focus to think about for the week. Numbered lists and bullet points have never

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

been more useful.

Email newsletters are a great combination when partnered with blogs and websites. Start your fan club today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Want the offer? Dramatise what you have to sell. The Simpsons is so successful because it is a dramatised drama. Homer has to dramatise everything. If he was a real person, I'd have him shot. - Anonymous

So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for.

In a perfect world you could hire someone who would only come to work when you really needed them and they’d always know just what to do. They would never call in sick, take up space in your office, or bother you with insurance concerns. Welcome to a Perfect World!

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