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How do you make your website stand out from your competitors? The answer simply is to take the more difficult road, the road less traveled. Actually there ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e a few different elements to making sure your web site stands out from other sites which are selling the same product as you. The main thing you can do is to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

look at what everybody else does, and do everything differently. Don’t take the easy way out.

As an example, a lot of people put up a sales page that offers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

all of their very different products, all on one page and all at one time. The do not really hone in on who their customer is.

That was the problem I found w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ith the red shoe survey that I did for Affiliate Summit. I picked the random phrase “red shoes,” and I searched for that on Google. Then I looked at all the p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aid ads that came up on the first page, and the websites that people were taken to when they clicked.

What I found was really a tragedy. Of the ten websites t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at I clicked on and visited, there was only one that took me to a page that specifically had red shoes. Several of them took me to their home pages, where I ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d to search all over again for red shoes.

The easy way out is, “Well, if somebody’s going to come and search for red shoes and land on my website, I’ll just t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ake them to my home page and let them search for red shoes all over again.”

Well, there are lots of people that are going to be selling the exact same shoe th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t Zappos.com is selling. The difference is going to be how easy they make the customer experience in buying that particular product.

This ties into the quest

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion of whether or not you are building the value of your product. Can you write some good copy to explain the value and the benefits of your product? If you c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an, then that copy should include a few key points.

First, you must be able to do a value build. Somebody has a product for sale, everybody sells the same th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng, and it’s always $50. And if you go from one website to another and another and it’s always $50, well, what makes you buy it from one place versus another?

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

One answer is the value build.

Adding bonuses is also a big help. If you can incentivize your customers to buy your product by adding bonuses, then you’ll c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ertainly get more people to buy. The other thing that you might want to add is urgency and scarcity. Now if everybody has the same thing, it is a little bit d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fficult to create urgency and scarcity, but urgency and scarcity are two very good motivators. (Check out Robert Cialdini’s book called Influence: The Psychol

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ogy of Persuasion. You can get it on Amazon.com. )

Urgency and scarcity are two of the things that Cialdini studied that cause people to buy. Introduce urgen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cy and scarcity into your offer and you will get more sales. Simply put, when someone has a limited amount of time to get something or to do something, then t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ey’re more likely to make a decision in a hurry.

To summarize, it is most important that your copy speaks directly to the visitor you expect to have on your s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ite. Then by adding bonuses when you can, building value, and adding urgency and scarcity, you will effectively distinguish your website from your competition

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most directory ads have various flaws and reasons they fail. It's your job to find out what they are.

I've recently bought a computer system, taken my family to a theme park and flown on an airline that were all rated tops in their fields for service. They had won awards and were widely cited as lead...

When problem solving, many confuse the symptom with the problem, which is a costly waste of time. Learn what questions to ask before taking any definite action. Also learn how a systematic procedure is essential for a successful plan of attack.

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