Just Other Articles - Internet and Businesses Online

People often ask me whether it is better for a landing page to have a lot of sales copy or a little. That question is generally followed up with, “

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

And what determines how much copy I put on the page?”

Honestly, I don’t know if that’s the right question. I think that a far better question is “W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at is it that I really need to say?” This topic reminds me of a client I recently helped with his floor mats web site.

When someone is searching t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he web to buy a floor mat, it’s very different from someone coming to buy a mortgage or an information product of some sort. How much text would be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the right amount for someone wanting to buy a floor mat? The only answer I can give is “Enough to say everything you need to say, but not a word mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e.” In most cases, people who are interested in buying a product or service are going to want to read as much about what they are buying as they ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n.

Providing the visitor copy that they can get immersed in is a real benefit, but I really don’t think there’s any formula to say that you should

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave exactly one paragraph, or three paragraphs, or six pages, or 16 pages.

What I will recommend, though, are two important things. In general what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

I want to recommend is that you learn more about writing copy. Having trained with a few of the world’s very best copywriters, I think about copy

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n a very different way than I ever have before. Now I think about the perspective of the person who’s coming to visit and what it is that they’re af

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

er.

For example, I did a survey, which led me to discover that there are two main types of problems with people who are trying to put up a landing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

page. The first problem is the do-it-yourself group. The do-it-youselfer frequently struggles with learning HTML and the beginnings of a page layou

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and all the technical stuff. For a do-it-yourselfer, having a template to work from can be a great tool because it eliminates so many of the probl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ems that they have.

The second problem is those people who have no desire to learn how to put up a landing page, but do want to run their business.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

They outsource the development, layout, and uploading of their web pages. I call this other class of person the outsourcers. They want to use a t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mplate to send to their developer so that they can reduce how much money that they spend with their developer. As a result of sending the developer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a template to start from, they ultimately end up with a better landing page.

Now, if you look back at the last two paragraphs, you will see how mu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h copy was written about these two types of people. How much copy did I write about that? I wrote exactly as much as I needed to write, or at leas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t as much as it took to tell the story of these two different kinds of people.

When it comes to copy, the best answer I can give you is you write j

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st that much and no more. Work on improving your copywriting skills, and use a template for your landing pages. You will be amazed at your results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/64399/justotherarticles-How-Much-Copy-Should-Go-On-A-Sales-Letter-or-On-a-Web-Page.html">How Much Copy Should Go On A Sales Letter or On a Web Page</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/64399/justotherarticles-How-Much-Copy-Should-Go-On-A-Sales-Letter-or-On-a-Web-Page.html]How Much Copy Should Go On A Sales Letter or On a Web Page[/url]

We have all undergone job interviews at some point in our lives but, even so, not everyone knows how to pass job interviews.

If you have had to leave a devastated or destroyed region from the 2005 Atlantic tropical hurricane season or this 2006 Atlantic tropical hurricane season to find employment in another area, it may behoove you to rearrange your cover letter on your resume to include a small notation

In today’s business world of 'quality circles' and 'managing for excellence', the most successful individuals are often accomplished presenters. That’s because a successful presenter is more than just a fact dispenser - he or she really knows how to communicate with their audience, someone to whom people listen. The effective speaker in business, just as in the political arena, is the one who can make people hear the facts and believe the message.

Tags

Links

Just Other Articles - How Much Copy Should Go On A Sales Letter or On a Web Page

Related Articles: