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You know, it never fails that I'll hear at least once everyday some guy spouting off about how you have to build your list because

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the money is in the list. And then you ask him how to do that and he's like the kid in the candy store who just got caught stealing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a pack of bubble gum cards. No answer. Just a dumb look on his face. Yeah, he knows that you have to build your list but he doesn'

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t have a clue how to do it. Well, this article is going to cover 3 keys to building a killer list. Leave any one of these out and y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u are flirting with danger.

The first key is to offer your opt ins something that they'd be insane to pass up. Sometimes this mean

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s giving something away that you would normally sell. Why would you want to do that? Well, if the thing you're giving away is so gr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eat, imagine how great the thing's going to be that you're trying to sell to your list, when you finally get around to doing that.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The trouble with most new marketers is that they have a product that is pretty good, but it's all that they have. They're not think

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng down the road. They have nothing to give away so they have to try to flat out sell without even building a list. Not that this c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

an't be done, but it's a lot harder this way. So think a few products ahead and offer one of them just for the person to opt in.

T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he second key to building a killer list is to keep the ones that you have. It doesn't matter how many people you get to opt in. If

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you don't keep them around, you're just going to end up spinning your wheels. So, the question is, how do you keep them around? Wel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, you've managed to get them in by giving them a great offer for free. To keep them around, you simply keep feeding them with good

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and relevant content. If you do this on a regular basis, they'd be crazy to opt out of your list. Then, when you occasionally sprin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

kle in that offer of yours, they'll be more receptive to buying.

The third key to building a killer list is to concentrate on prom

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oting your list. In other words, spend more time writing ads to get people to take your free offer than to sell your product or ser

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ice outright. I understand that at the beginning this means that the sales won't be coming in right away, and when you're first sta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rting out this is hard to accept, but in the long run, building up your list so quickly, you'll end up making more sales than you w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ould have ever made trying to sell to people directly.

It is absolutely true that the money is in the list. The key, however, is b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uilding that list in such a way that it grows quickly, big and stays that way for the long haul.

To YOUR Success,

Steven Wagenhei

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all have our levels of how we interact, the environments where we thrive and the environments where we are extremely uncomfortable. I have seen many people go into business for themselves, myself included, that would rather give up their dream than to market their business and themselves. I was almost one of those statistics. I almost QUIT my dream until I discovered the secret...

Marketing your professional services is a lot like dating: you have to earn the right to be intimate. In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to build trust that leads to deeper levels of commitment.

Even in dangerous sales situations focusing on opportunities rather than objections helps us reach our goals. If we lose our focus, we run the risk of pain and frustration.

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