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You might have heard about a new marketing technique called buzz marketing. I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f not, it’s something you have to be aware about because it’s a great way to g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t new products talked about and known.

In buzz marketing you give your new pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oduct to a few volunteers to try out and then tell others about it. Not just

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y writing rave reviews, but by actually speaking to people that meet in the co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rse of their day, such as friends in a caf? or over the telephone. As it gets

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

talked about more and more, people begin to trust it because they trust the p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ople who are talking about it, and they are more likely to purchase it themsel

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es.

It’s not a new marketing technique, of course, but it is new to online ma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rketing. Word of mouth is more credible way of hearing about a product than a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

vertising campaigns simply due to that feeling of trust. Who would you believ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

more: the smooth operator on the ad telling you that this is the best thing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ever, or your best friend telling you that it’s one of the best he ever tried.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The buzz has always been there, but buzz marketing packages it, and structure

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it in a way that it can be a planned part of a marketing strategy.

To make b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uzzing work for you, you have to find people to do the buzzing. You need peop

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e who are generally recognized as being the first to try new things, or who al

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ays want to be trendy and ‘with it’. In his book ‘Tipping Point’ Malcolm Glad

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

well says, “I think that word of mouth is something created by three very rare

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and special psychological types, whom I call Connectors, Mavens, and Salesmen”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Look here it is, this is America for Americans; English is the spoken language. You must be immunized to come here since we have already gotten rid of major diseases like small pox. You must shower and shave and wash your hands if you work in a restaurant, hot water and soap after using the restroom. Why can’t we enforce the basics?

Excellent customer service and respect for the customer are the same thing. To deliver excellent customer service, we must respect that our customers have choices and do everything humanly possible to keep them as customers.

Its common knowledge that blogs can generate traffic for free and can be used to sell products which you have created or are promoting as an affiliate but you may not be aware that you can actually get paid to write content on your blog in the form of product reviews.

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Just Other Articles - What is Buzz Marketing? Part I

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