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Everybody knows that the most important part of promoting any business online is advertising. It doesn't matter if you have the g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

reatest invention since sliced bread. If nobody knows it exists, your chances of making a sale are slim to none on a good day. We

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll, as critical as advertising is, there are some advertising blunders that are so horrible that most people can't even imagine m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aking them. And it has nothing to do with the type of advertising you use. This article is going to cover the three biggest blund

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ers and is going to save the worst one for last. When you read it, you won't believe people actually do this.

The third worst ad

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vertising blunder is not having your web site ready when you send your ads out. Don't laugh. I've seen people who will send out t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

his absolutely killer ad, which is rare with all the hacks out there, and then, when I finally get down to the end of the ad and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

attempt to visit the site, I get greeted by a great big "under construction" sign. Can somebody please tell me why you would even

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bother sending out the ad? At least put an opt in box to capture leads if you're going to do that. No, these idiots send out ads

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for a site that isn't even completed. This absolutely boggles my mind.

The second worst advertising blunder is spamming. I don'

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t care what the professional spammers tell you, that you won't get caught, that even if you do there's nothing they can do to you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and so on. Spamming is the single most worst thing that anybody can do to destroy their business. Ultimately, you will get a rep

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

utation as a spammer and nobody is going to take your seriously. You'll be moving on from one pen name to the next, leaving a wak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e of destruction behind you. For some, it's a way of life. But if you want to have any respectability on the Internet, don't spam

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

The absolute worst blunder that I have ever seen made in the history of Internet marketing, and I still can't believe people d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o this, is when they send out this incredible email ad that is obviously professionally written, and when you get down to the bot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tom of the ad to check out this amazing offer, there's not link. Not a one. You can scan that email from top to bottom and it won

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

't matter. You won't find it. Don't people proofread their emails before they send them to at least make sure that they included

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a link to their site? This blunder literally boggles my mind.

Of course there are other blunders besides these, but these three

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are definitely at the top of my list.

In a word, or should I say three words, don't do them.

To YOUR Success,

Steven Wagenheim

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Dumping takes place when a company sells goods at a lower price in the foreign market then the price it charges in its domestic market. This is an unfair trade practice which can have a distorted effect on international trade.

What if your customer service policy says one thing and your management says another?

Many franchisees of large companies believe that their franchisors are completely and totally responsible for their success. And most franchising companies have really successful marketing programs set up for their franchisees. However, I want you to consider something for a moment and that is all marketing regardless of the type of business changes slightly with regional variations and demographics.

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