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Just Other Articles - Top Ten Ways to Promote Yourself on Web 2.0
After reading about how various indie musicians promote themselves in a NY Times magazine article this past weekend, and meeting Scott Ginsberg for the first time, I have a series of Web 2.0 epiphanies.
Ginsberg is the Nametag Guy, a smart young man who wears “Hello, my name is Scott” nametag on his shirt all day,
Ginsberg is the Nametag Guy, a smart young man who wears “Hello, my name is Scott” nametag on his shirt all day,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
every day, for the past several years. He has a blog, a podcast, a Squidoo “lens”, an email listserv, an RSS feed, Digg and Technorati references, Myspace and Facebook entries, YouTube snippets, and probably one or two other things too. In between updating all these things, he writes books and is a professional spea
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
er. He totally gets how to promote himself using the latest tools.
People and businesses that will succeed in this brave new world have a lot of work to do to. The old days of putting together a few pages (or a few hundred) of static HTML are so over. The good news is that most of the tools are free for the downloading. All it
People and businesses that will succeed in this brave new world have a lot of work to do to. The old days of putting together a few pages (or a few hundred) of static HTML are so over. The good news is that most of the tools are free for the downloading. All it
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
will take is your time. The bad news is that the time investment is non-trivial. You can’t farm this out to someone to just do it for you. It has to become part of your own online psyche and daily activities. Like the Katie Couric ghost-blog debacle, it isn’t something you want to delegate.
Here are my top ten tips
Here are my top ten tips
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
that I have learned along the way:
1. Email is still the best way for anyone to enter your ecosystem. I have been doing these essays for more than 10 years, and many of you are still reading them and responding. Email is the best way for people between 30 – 50 years old to contact you and stay in touch. Why not younger t
1. Email is still the best way for anyone to enter your ecosystem. I have been doing these essays for more than 10 years, and many of you are still reading them and responding. Email is the best way for people between 30 – 50 years old to contact you and stay in touch. Why not younger t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
han 30? Because these people are using IM, Facebook, Myspace, and probably 13 other “social network” sites. They certainly have email addresses and spend time with email, but probably not to the extent that you would want to count on this form of communication. Why not older than 50? Well, I am just putting an arbit
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ary age here, but eventually, you are getting to the non-typing pre-war generation that doesn’t want to communicate via email – until all of their friends or grandkids get on it. These are still people that have their assistants print out their corporate emails – don’t laugh, I have seen too many situati
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ns.
2. You don’t just want to focus on email, you still need to be approachable in Web 2.0-space. List all of your electronic coordinates in one place on your Web site, and include a phone number for good measure, because that makes it all real. Don’t do a “contact form” that hides your email address &n
2. You don’t just want to focus on email, you still need to be approachable in Web 2.0-space. List all of your electronic coordinates in one place on your Web site, and include a phone number for good measure, because that makes it all real. Don’t do a “contact form” that hides your email address &n
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ash; that is so old school and off-putting, and anyone worth their HTML code can figure out what the embedded email address is anyway.
3. Give something away for free. Really. You do this to build credibility and also to give people a taste of what you will charge them for. Ginsberg is giving away his latest book on his blog,
3. Give something away for free. Really. You do this to build credibility and also to give people a taste of what you will charge them for. Ginsberg is giving away his latest book on his blog,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and he is so comfortable with doing that because he knows this will build word-of-mouth and drive sales. The indie musicians profiled in the Times are giving away MP3s. Some have taken this a step further and are even experimenting with demand-based pricing that turns out to net them more than the 99-cent download standard at i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
unes.
4. Think about lists of useful stuff that you can offer others. I have a page of links to various Web conferencing tools on my site that used to be in the top four sites when you searched on Google (today is down to #13, I guess I am slipping up). I have had this page on my site for about a decade, and started it on a wh
4. Think about lists of useful stuff that you can offer others. I have a page of links to various Web conferencing tools on my site that used to be in the top four sites when you searched on Google (today is down to #13, I guess I am slipping up). I have had this page on my site for about a decade, and started it on a wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
m. Now I get vendors who want me to list their stuff there. Squidoo has institutionalized this with their “lens” approach, and Pageflakes has something similar with their shared pages (You can see my RSS feeds and sites that I frequent here). Each of these approaches takes something that you know, and filters that y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
u apply to the Wide World, and puts a very small amount of your own stamp and value to it. http://www.pageflakes.com/david90
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find someth
5. Remember the Web is all about short attention spans. Call it the 4-4-4 rule: The average person spends less than four seconds looking at a Web page. They abandon a site if they can’t find someth
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing in four clicks. Any video should be shorter than four minutes, or people won’t bother watching it.
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t
6. Video matters more. Speaking of videos, start to think about ways that you can put more content into (short) video segments on your site, and then post them to YouTube and other video-sharing places.
7. Don’t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ust Digg. Sites like Digg.com and Technorati.com that point people to your content are terrific ways to spread the word, but need care and feeding as you post new content – you have to add the entries on their sites to point to your new stuff. But also consider other places such as EzineArticles.com that will promote your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
content. If you post enough content on these other sites, you can leverage them better too.
8. Titles and keywords matter. When you add content to these pages, think of snappy headlines and catchy keywords. Because that is what people are going to be searching for and seeing when they scroll around.
9. Exploit your readers/fa
8. Titles and keywords matter. When you add content to these pages, think of snappy headlines and catchy keywords. Because that is what people are going to be searching for and seeing when they scroll around.
9. Exploit your readers/fa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s/listeners/viewers. Everyone is big these days on “user-generated content” but there is much more to this than meets the eye. The people that consume your content are your best promoters. Leverage them, take care of them, and they will make you rich and famous. Or at least amongst your own ecosystem. The NYT articl
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e mentions how the musicians have cleverly used their fans to generate tracks on their songs, schedule concert dates in particular cities, and other activities. I try to answer every email that you send me, even if it is just to acknowledge receipt. Part of this is respecting your readers, part of it is a new way of interacting
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
with them. I remember when we started Network Computing magazine back in 1990 and put our author’s email addresses at the end of the articles. We were fearless! But we got some great feedback.
10. Think about all the communities you belong to. Does each one have its own equivalent of an A-list blogger? Someone who has a
10. Think about all the communities you belong to. Does each one have its own equivalent of an A-list blogger? Someone who has a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
age a mile long of MySpace “friends” or LinkedIn “connections? A common calendar of events that is easy to subscribe to via RSS? A list of recommended books/videos/music?
There is so much more to do with Web 2.0. I have to run, and post this article on the various places mentioned here, and get the emails out
There is so much more to do with Web 2.0. I have to run, and post this article on the various places mentioned here, and get the emails out
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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