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Being the Internet geek that I am, I spend lots of time online looking at websites and collateral materials of various kinds of businesses. Almost unfailingly what I notice is that if I compare all the marketing materials of businesses in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a particular industry, they all appear relatively the same. My eyes then start to glaze over in boredom because I haven't found anything particularly compelling about any business that is different enough to stand out and grab my attenti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n.

How good are you at being different and articulating your USP (Unique Selling Proposition)? Why would a potential client want to do business with you instead of your competition?

A Unique Selling Proposition is a slogan, thought, ide

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. If you do a great job of distinguishing yourself from your competition, your USP can hurl you to the front

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of the pack. However, if you adopt a USP that you can't fulfill, your business will die a quick death.

For example, what company comes to mind when you hear the phrase, "It's so easy a caveman can do it." GEICO is quickly becoming a hou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ehold name in the car insurance industry. Notice that GEICO doesn't even promise the lowest prices, just that someone might save about 15% with them, and that it's very easy to begin using them for your insurance needs.

During a conversa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion recently, I asked a friend with a web design business about what makes his business unique. He told me that his competition in his region was focused on one thing -- developing websites for the sole purpose of having an online presen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e. As a savvy website developer, my friends knows that if your website isn't attracting and converting traffic and thus increasing your business profits, it's simply a pretty online brochure. Consequently, what makes his company different

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is that he actively pursues strategic alliances with compatible, non-competing businesses so that all of these compatible businesses can drive traffic to each other's sites and band together to make some special promotional offers to their

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

combined client base.

I then asked him what business he thought he was in, and of course, he replied that he was in the website design business. Based on what he told me earlier about how he's connecting businesses and helping them create

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

promotional strategies, I told him he was really in the business of marketing and relationships. He is daring to be different and go above and beyond what other similar companies are doing by strategically connecting businesses who aren't

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

otherwise connected and providing creative ideas about how a collaborative effort will benefit them all.

Wow, what an incredible strategy! My friend wins, as he gets the contracts to do the websites for the compatible businesses he cont

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cts. His clients win because they have a measurable online presence, and the strategic partners win because they are looped into a collaborative marketing effort and are exposed to an entirely new customer base.

When I inquired what had

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

prompted him to create these kinds of relationships for his clients, and he said that his clients want two things: to have more customers walking through their door and to make more sales. Because he stood in the shoes of his clients and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

istened to their needs, he devised a strategy to significantly differentiate himself from his competition and help them meet these needs.

How can you create an effective USP for your online business? Here are some questions to think abou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in the creation process:

What do you offer in your business in terms of service or products that makes you different from your direct competitors?

Which of these factors or characteristics resonate with your customers?

What characteris

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tics of your product or service are not easily duplicated by your competition?

Which of these distinctions is easily communicated to and understood by your target market?

What memorable message can you construct for your target market th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t easily conveys these unique qualities about your business?

How will you communicate this unique message (USP) to your target market?

If you're picking out a dessert on the menu, how boring and ordinary is it to be forced to choose betw

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

een the relatively plain chocolate cake, white cake, lemon pie, or chocolate brownie? If among those desserts, however, was a white chocolate raspberry truffle cheesecake, you'd probably go for the cheesecake because it stands out from t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e other offerings, wouldn't you? And, who can resist the delicious pairing of raspberry and chocolate, anyhow??

Dare to be the white chocolate raspberry cheesecake. It's a strategy that'll get you noticed!

Copyright (c) 2007 Donna Gunte

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all know color has a huge influence over kids; I want to share with you what kind of affect it has over your customers. It works out like this, choose the right colors for your company and you win, choose the wrong colors and start dusting off your old resume. The good news is that there are guidelines to follow and help out there when you need it.

Computer consulting requires some action before opening your doors. Get your business cards printed, pick a niche and hang out where you’d likely find prospects for computer consulting.

If your home business is not performing the way you hoped for, rather than stay away at night...use this simple list to check-up on possible reasons why your business is under performing.

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