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Lately, I have been noticing a lot more talk about “enabling conversations” with the use of various communications tools such as blogs, podcasts and the like. L

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

et me take a moment to dissect this trendlet and give you my thoughts. Back in the day, we used the phone to have conversations when we weren’t physically in t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e same place. Few of us have that luxury anymore. So what would you consider second best – maybe an email exchange? But we all get too many emails, and besides,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it might go into my spam bucket for some reason, so you can’t be sure that I will get your message. This is especially true when I send out my Web Informant, no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t that there is anything wrong with sending it out.

It is just that a lot of newsletters get caught by the filters and trashed, so you can never be sure that s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

meone actually got them. Another issue with newsletters is that they are one way. Sure a lot of readers will respond and I enjoy your responses, but then the o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hers don’t get to read these responses. I can post these to another newsletter (and sometimes I have in the past), but that still is a cumbersome process and fa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r from the natural conversation of a phone call. Another choice is Instant Messaging. I have taken to using IM for those critical conversations where I need to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

locate a source or a PR person Right Now, and that works relatively well — for those people that I have their IM address, and are available during the day, or a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

least deem to say to me that they are available.

Perhaps better than IM is the blog. Our readers can post at will, or at least, when we approve the postings t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

weed out comment spam. But not every reader is going to take the time to read our blogs every day/week/month. That is where RSS was invented, to alert people w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen new comments or content arrives. But many PR people still don’t know what RSS is or how to use it. Shameless plug: I am giving a talk next week in Vegas on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

his very subject at the New Communications Forum, you can find the information on the conference here:. http://www.newcommforum.com/

Then how about podcasts?

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ome podcasts are recordings of actual conversations between two or more people — and some of the best ones like Steve Gibson’s Security Now podcasts are just th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at, him and Leo Laporte just talking for 45 minutes or so. Is this “better” than reading comments in a blog? It could be — and in the particular case of Gibson,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you can learn a lot about security tech in those 45 minutes, and much better use of your time (especially if you listen while driving or flying) than reading a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ranscript or an article.

And finally we have video blogs, where you would think this would be the height of conversation since we are talking to a camera, not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

just recording audio. But to make an engaging video isn’t as easy as it seems, and I’d rather watch those pirated Colbert/Stewart clips than some of the things

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hat I have seen posted on You Tube. Plus, finding the more relevant ones isn’t easy either. So many of us have gone full circle on this conversation thing and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re back to just calling people on the phone — perhaps first after IMing them to make sure that they are actually available. Gee, isn’t this tech stuff wonderful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Find out how to create an effective business card without paying a consulting fee. Just follow these basic guidelines for a quality, inexpensive product.

The psychology of an emotional connection between consumers and a product cannot be minimized. Every day consumers make purchasing choices based exclusively on their emotional tie to the product. What can you do to develop that connection with your customer base?

We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone...

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