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Google Adwords, the final frontier, the novice internet marketer's best friend!

But is it really?

Google can make you or break you and according to their own data, 7 out of 10 are broken. This isn't because Google d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oesn't work - it does. You'd better believe it, but like anything else, you have to know how the game is played FIRST, not last. There are 5 things Google really doesn't want you to know. By reading on you'll be a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mong the elite 30% who play Google all the way to the bank.

First let me share some background which may be the biggest myth of all... consider it a bonus.

Ads are NOT ranked in accordance with the amount bid. Its

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

kind of like the airline industry. You paid a certain price for your seat. The person next to paid less, yet their seat is the same as yours.

Google ranks using two major criteria...

1) Language in the ad and la

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nding page which determines relevancy (quality) 2) How many times the ad is clicked and impressions shown

So for example, if your ad is shown from a search (quality) 1000 times and is clicked through only 5 times (CT

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

R) which is .5% then you're in trouble. However, if your ad is clicked on 10-20 times which is 1-2%, then you're in business. Google will then start raising your position and lowering your cost. Sound crazy? Read on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

...

Here are the 5 things Google doesn't want you to know:

1. All accounts are defaulted to the content network.

Google ships ads out to other search engines and content networks. Content network is the default s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tting for Google Adwords. Being in the Content network of Google is like the kissmof death for any marketer and their wallet. Ads shown here get killed in the click through rate (CTR) because the user isn't looking

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to click ads, they are interested in the website's content- not your ad. Besides this,on the rare occasion they do click your ad, conversions are miniscule. This is also where fraud occurs. Adsense based sites get

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

their ads from the Content network. Ever heard of click robots?

2. Keywords are too general.

Let's say someone is in the mortgage industry... they shouldn't use the general word 'mortgage' if they are selling reve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rse mortgages or second mortgages. Some people figure the word 'mortgage' will cover their bases, but it only drains their bank account.

3. Use quotes and brackets around your keywords.

If a marketer is using the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

keywords making money on the internet and doesn't use quotes or brackets, then ANY search that has ANY of those 5 words in it will trigger an impression and drive your CTR down dramatically.

If a searcher uses the wo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rds 'making chocolate brownies' your ad pops up. The quotes and brackets specify the keyword phrase you want to focus on. With quotes, your search phrase stays intact but may have other words before or after it. Wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

th brackets, the seracher only used those 5 words in the exact order YOU put them in.

4. Put the keyword in the title or body of your ad.

About 80% of marketers don't use the keyword in their ads at all. I put in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he words 'training my dog' and only one ad was an exact match. It's true that people search based on what they want to achieve. Training my dog was my goal. Another example would be 'buy tires'. If 'buy tires' were

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in the title or body of the ad this would add to the quality score.

5. There's a way to cut a deal with other search engines and bypass the content network.

There are 3 places Google shows ads: a. Home page b. Con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tent network c. Other search engines

It's not uncommon to have 40% of your ads shipped out to other search engines. Once you track this activity you can cut a deal with them and pay half the price per click.

People

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

who have a bad CTR and poor quality score end up paying more per click for minimal results. Google makes a fortune on desperate advertisers who are often novices in the business opportunity industry.

The average cli

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ck through price for an inexperienced marketer in this arena is $2.00-$4.00/click. Experienced marketers only pay $.75-$1.00/click.

Google will alternate quality ads and poor ads on the home page in order to satisfy

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

both revenue and users search queries. However, the poor expensive ads are usually getting low conversion therefore draining your account.

Is it any wonder the stock price was north of $500 a share earlier this year

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What message are you sending out to the public concerning your online presence? Are you to the right, the left or on the fence concerning the topics that you support or don't support?

Do you know the difference between networking and marketing? Learn how to use networking to bring more customers to your business.

The number of legislative loopholes in the telemarketing act are completely unfair to consumers. When the United States citizens voted and told their representatives in Congress and the Senate that they no longer wanted to be harassed while eating dinner or at home from pesky telephone salespeople they meant it.

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