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Acquiring stock photography images can be costly; however, the cost is often worth it. Nevertheless, when do you pay for exclusive rights to an image, and when is it just not worth it? Images can be purchased with different license

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

types, either royalty free, rights managed or protected or exclusive rights.

All stock photography services offer different types of licenses and these licenses are all different from each other-you can even negotiate some licens

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es. Before purchasing a royalty free image, read through the licensing policy to make sure that their license applies to how you intend to use the image. For 'exclusive rights' or 'rights managed' images, you may have to relate to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

them the exact intended use before they quote a price.

Royalty Free (RF)
Royalty free images are usually the least expensive choice ranging from as low as $1 to $450/ea. Many stock providers offer a subscription progra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m for RF images that support multiple downloads for $20 to $600 per month. Although RF images are inexpensive to purchase, they do not offer any protected licensing, which means that an unlimited number of that image may be sold to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

others and used for a variety of applications. Keep in mind it is the buyer's responsibility to check for model releases before using an image. Usually RF images only have to be purchased once to be used multiple times in multiple

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

projects.

Even though RF images do not carry exclusive rights, they are still a wise and budget-friendly choice for many applications. If you need an isolated object image, RF is an excellent choice. Some agencies even offer pre-

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

asked images you can buy for a dollar or two. Object images are usually not the focus of an ad campaign, a picture of a lollipop or a stapler are literally a dime a dozen and there is no need to spend a lot of money on such an imag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e if it is not the center of your project.

Secondary webpages or short-term ads can use RF images. For example, during the holiday season, an image of a wreath or a group of friends celebrating can be purchased for nearly nothing,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

they add a little spice and timeliness to your projects, yet are still usually not the main focus.

Background images, landscapes or other flora or fauna photos are not usually specific enough to warrant an exclusive license, unle

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ss you are using it for an application that requires a license such a greeting card, calendar and so on. For example, a picture of sunset may be used to evoke a mood, yet that mood is related to previous experiences, not that speci

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fic image.

Rights Managed or Protected

Rights managed or protected licenses will usually allow you to use a photo for a specific use for a specific amount of time; the stock agency will ask you where you intend t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o use the image and the duration. However, generally they are not exclusive rights. Some services offer different agreements depending on whether the image is for commercial or editorial use. These types of licenses may start at un

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

der $200 for a small image, but for something like a calendar or home page, use may reach $1000.

This is a good choice for home page, magazine or medium to high exposure use. Typically, rights protected images can only be used for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one specific application so there are fewer chances that another company will spread the image all over its pages at the same time that you do.

Sometimes these types of licensing will support template use, greeting cards, calendar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s or posters and so on, but be sure to read or negotiate the terms before you use the image.

Exclusive Rights

'Exclusive rights' restricts others from purchasing the same image. This is necessary if you need an i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mage that is going to represent your brand, logo or for high exposure use, like the front page of your magazine. Images purchased for a large campaign should be exclusive; you do not want to chance that the ad agency across town ch

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ooses the same image for its next billboard.

If you hire an assignment photographer or commission work, you will also want to negotiate exclusive rights. Exclusive rights should be secured for book covers, CD jackets and so on.

E

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

xclusive Rights can get costly, but for the rights and protection, they are well worth it.

Overall, make sure that you read over all the terms that a stock agency sets to protect yourself and your image. Diversity is key, you may

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

use a subscription program for isolated images and low exposure RF stills, another for right protected images and another for commissioned work or editorials. Working with several agencies may, in the end, save your time and budget

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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