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A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business.

If used correctly, a ta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gline can be a powerful part of your marketing strategy. Creating a phrase of a few words to uniquely identify you (or your business) in all of your marketing materials helps you to cover two of the majo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r ways that a prospect can immediately gather information in your business communications - the prospect sees both the images of your logo and Visual Vocabulary and the text in your tagline to learn more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

about your brand.

The advantage of adding a tagline to other text that describes your business is that a tagline can appear on all of your marketing materials, including your business card, stationery,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and other applications, where descriptive text either will not fit or is not appropriate.

Here are some tips on using a tagline in your marketing materials:

Pick one tagline and run with it.

It can be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

very difficult to settle on just one tagline. However, choosing one tagline and using it consistently throughout all of your materials will help your marketing materials to look consistent. The repetiti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on of the tagline will also make your materials memorable. This consistency makes your business appear well-thought-out as opposed to scattered. Using a single, unified logo and tagline combination in al

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l of your materials will help people recognize your business at first glance.

Decide: short tagline or long?

In general, short taglines are more memorable than long taglines. If you were to sit down an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make a list of the taglines that you know, these taglines are likely to be three or four words long. The difficulty with using a short tagline for a small business is that you must then teach clients an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d prospects to identify your tagline with your business, which can be a difficult process, especially if your tagline is not descriptive of your business.

Although it might be more difficult to remember

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, a long tagline can be much more descriptive of your business. You must evaluate tradeoff between instant recognition and precision.

Should you put the tagline in the logo...?

Your logo's graphic will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be stronger if it's enhanced with the words in your tagline, and the words in the tagline will be more memorable if they are reinforced by an image.

However, there are a few other factors to consider.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tagline in a logo must be rather short - otherwise, it will have to be placed in the logo in a small font size, and that will reduce the scalability of the logo to a text size that is legible.

Also, if

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your business name consists of more than two or three words, including the tagline in the logo might make the logo too wordy, which can lead to your business name being skipped over or ignored.

...or a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

part from the logo?

Another option is to use both a logo and a tagline in your materials, but to position the two apart from one another. This is a great option to consider because then your logo and ta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gline aren't linked quite so strongly - if you need to eventually change your tagline, it will be easier to do so. You won't lose as much brand equity if you change a tagline that is not directly attache

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to the logo.

When the logo and tagline are not positioned together, you can use a longer tagline - you won't be limited in your ability to scale your logo by the legibility of the tagline. Still, be ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reful that your tagline isn't too long - it should still be easy to remember and short enough to roll off potential clients' tongues.

You'll also be able to use your tagline as an element of your visual

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vocabulary, to enhance the design of all your marketing materials. It will be another visual element to make your materials look great.

We recommend that small businesses follow these tips in developin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g a unique, descriptive tagline, and that they use it in their marketing materials. A tagline can communicate to prospects in ways that a logo alone cannot, and a tagline will enhance your brand identity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To attract clients who pay in full and out of pocket for your services, it's imperative to position yourself as a helpful expert. It's a simple fact of human behavior: People are more likely to believe that you can help them if they perceive you as an expert, which, in turn, increases the likelihood that they will hire you. Newsletters are one of the simplest and most effective ways to establish this expertise.

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