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All too often, copywriters create advertisements without thinking long enough about what's going o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n inside their prospects' minds.

What are they thinking?
What are their problems?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

What keeps them up at night?

These questions must be answered before you mak

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

any serious attempt at creating a direct response ad. Otherwise, you're shooting in the dark.

Le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t me give you a personal example. For a long time, I'd been thinking about a problem in multi-leve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

marketing that makes it difficult to succeed. I had even thought of a way to solve this problem.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

When I came across an ad that addressed my concern and even offered the solution I'd been thinkin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

about, I was immediately ready to learn more. Why? Because whoever wrote the ad had entered the c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

onversation that was already happening in my mind.

Just yesterday, my newspaper ran an article ab

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ut moms who come up with great money-making inventions. They're struggling to raise their kids the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

best they can, and they face problems daily. Eventually, one problem becomes such a pain, they de

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cide to do something about it and create a product that solves their problem.

It just so happens

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat many other moms have this same problem. So when the inventor explains why she created the prod

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uct, she has an instant audience that is ready and willing to buy. This is because many moms were

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lready having the exact same conversation in their minds every single day.

To discover what your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

prospects are thinking about, visualize yourself in their situation. Imagine that you are living t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eir life. Now imagine what they might be thinking.

Even better, interview your prospects. Ask the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m what is really on their minds. Ask them what problems they're facing and what keeps them up at n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ght.

This is the secret to unlocking the hidden potential in any ad: discovering what your prospe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ct is already thinking about on a daily basis. Start there. Then move them swiftly toward the sale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the most powerful business marketing tools out there is on paper. These include pamphlets, portfolios, and business cards. Using all of them is a plus, but business cards remain the cheapest (and arguably most important) way to market your business.

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