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    THE 8 ASCENTS OF THE ULTIMATE LEADER (Continued from Part I) are the Psychological foundations of what makes a great Leader, they are...

    1. Master Your Rules of Engagement

    • In War, "Rules of Engagement" are what you do when you engage the enemy.

    • The enemy in this case
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    is experience of when your surroundings don't match your perception of ‘what should be'

    • Psychological "Rules of Engagement" exist as reaction responses to these surroundings and the experiences, if you become more aware of what they are, you will have a foundation to infl
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ence your actions and reactions, you will Master your Rules of Engagement

    2. Increase Your Circle of Tolerance

    • This is the measure of your ability to deal with things "intelligently" and without reaction. The more rules you have about the way things should be, the smalle
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    r your Circle of Tolerance

    • If you have a large Circle of Tolerance, you can deal with more situations intelligently and make better decisions.

    • Things that happen outside of your Circle of Tolerance usually trigger your Rules of Engagement

    3. Remove Your Colored glasse
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe


    • There are 4 primary "Brain Processors" that interpret the world in very different ways. A "Colored Brain" perception is like looking though colored glasses. A leader who can remove his colored glasses, can see past his own perceptions and bring out the best in others who
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    process differently.

    • To discover what colored glasses you are wearing, take the complementary Colored Brain Communication Inventory (CBCI) at the Directive Communication website.

    4. Stop Need Sucking

    • When we are in charge of others (and sometimes when not), we unconsc
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    iously make decisions that leave others questioning our motives or are left unfulfilled in their jobs or tasks. This is because each person has specific emotional needs and gratifications that doing or completing a task provides. When someone takes those gratifications away
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    even accidently) this is "Need Sucking"

    • To stop Need Sucking, leaders must take care not to take too much of the following emotional needs from a group:

    i. Control or security (the less control one has, the less secure)

    ii. Recognition or significance

    iii. Diversity in
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    tasks or job

    iv. Sense of completion or achievement (let people finish)

    • The more of these emotional gratifications a leader takes for themselves, the less there is for everyone else, translating to less fulfillment

    5. Command your Leadership Postures

    • Postures are th
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    connection between Body and Mind that influence our moods. We are constantly using Postures without realizing it and they are affecting our emotions, our focus, and the type of influence we have over others.

    • Controlling your primary postures: Warrior, Child, Lover, and E
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    peror, will allow you to command the suitable energy to affect others on an emotional level with greater effectiveness.

    • Identifying postures on others will give you greater power to influence and inspire the best in them.

    6. Map your world

    • Each workplace has defined a
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    reas that create your "Work Process" these could be for example: Meetings, Working Alone, Working in Teams, Directing others or being Directed, Social Elements of Work

    • By defining our motivations, frustrations, processes, and the importance we assign to these areas, we ca
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    clearly define our expectation and determine, by comparison to others, if they are realistic.

    • When our "World of Work" is mapped, it becomes easier to navigate through the emotional turbulence of leadership to smoother sailing and greater effectiveness as an inspiring le
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ader who is prepared for anything.

    7. Align your Leadership Values to the Environment you would Create

    • As an individual, you have specific values, these values are reflected in your leadership.

    • Do you know what these values are? Are there any differences between your
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ersonal values and your leadership values?

    • As a leader, your success will come from cultivating an environment conducive to your vision, and to inspire that environment to enthusiastically participate in that vision. To achieve this, your values as a leader MUST reflect t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    e values of that the environment that will create the vision.

    • The values aligned with the vision alone is NOT enough; identify what the diverse people in your organisation need to "FEEL" for inspiration to take place?

    • What values do you need to change to make those fee
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    lings happen?

    8. Cultivate your Leadership Identity

    • Leaders are the greatest influence to an organization corporate culture. Leaders may not be aware of the psychology of why their "Leadership Identity" may often be an obstacle to an inspired and effective organization.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    • The realizations and awareness gained through the first 7 Assents will influence decisions that affect culture. They are the essence that determines our ability to consciously decide and "Act" intelligently instead of "React" to our environment. A leader must act and creat
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e.

    • To cultivate YOUR Leadership Identity. Reflect of the first 7 Assents and write a definition of Who You Need to Be as a Leader! Then live by this Leadership Identity and ascend to the level of Transformation

    When a leader has mastered the 8 Assents, he can shape the s
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ructure of his/her leadership to cultivate a effective and fulfilled work environment. The next step in transforming the group's or organisation's culture is the development of the 5 Pillars of Transformation for his/her teams.

    These are revealed in Part III of this article


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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