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Just Other Articles - Lieberman-Lamont Advertising and How It Relates to Small Businesses
When Ned Lamont first sought to challenge 3-term U.S. Sen. Joe Lieberman in today's Democratic primary, almost no one thought this poli
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tical neophyte had any chance.
Sitting on my back porch here in Connecticut, it's an hour before the polls close in this political due
Sitting on my back porch here in Connecticut, it's an hour before the polls close in this political due
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
l between the well estabished, well-known brand (Lieberman) and the new, unknown brand (Lamont).
The unknown (Lamont) has succeeded in
The unknown (Lamont) has succeeded in
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
making his alternative into a viable choice on a $4 million budget, compared to Lieberman's $6 million. Just running for office is a b
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ig business. Many of my clients would be happy with that kind of gross revenue!
And so, with an incredible voter turnout of just over
And so, with an incredible voter turnout of just over
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
40% (in August!!) both sides are saying it looks good for them. We'll know soon enough.
Both have used TV and radio and direct phone
Both have used TV and radio and direct phone
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
calls. We even got an oversize postcard from Lieberman here at home.
Lamont has attracted attention in his TV commercials being surro
Lamont has attracted attention in his TV commercials being surro
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
unded by mostly younger people who want change. Lieberman tends to show more mid-age supporters and continues his well publicized visit
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s to roadside diners to keep in touch.
It's like the 60's again --- an increasingly unpopular war and dissidents. But this time, the d
It's like the 60's again --- an increasingly unpopular war and dissidents. But this time, the d
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
issident is in the form of a telecom multi-millionaire from one of America's richest towns --Greenwich, Connecticut -- who came out of
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
olitical nowhere to challenge a political big guy. Did he think, "I'm rich and I think I'll run for the U.S. Senate"?
This could be co
This could be co
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
mpared to the feelings the hometown hardware store might have felt when Home Depot or Walmart came to town. Big money comes in and disr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
upts a long relationship.
It's not all about money. Sure, Lamont has the personal money to get his message across.
But look at how he
It's not all about money. Sure, Lamont has the personal money to get his message across.
But look at how he
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
has expressed his emotional anti-war message. One really has to respect his campaign committee and ad agency for keeping his message c
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
onsistent across all the media he is using.
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getti
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getti
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm -
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm -
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
-- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotions, rather than competent pa
Emotions, rather than competent pa
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
st experience, have taken the lead.
Observe: Consumers are a fickle bunch. Pay attention to the emotions of yours!
11:15 pm --- 96% o
Observe: Consumers are a fickle bunch. Pay attention to the emotions of yours!
11:15 pm --- 96% o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
f the vote is now in. The Lamont (unknown brand) is still ahead 52% to 48%.
The pundits are already having a field day.
© 2006 Jon Si
The pundits are already having a field day.
© 2006 Jon Si
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nish
This article may be reprinted and distributed as long as the resource information remains intact.
Connecticut, 7 pm, August
This article may be reprinted and distributed as long as the resource information remains intact.
Connecticut, 7 pm, August
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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