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Anthony Robbins said, "Successful people ask better questions, and as a result, they get better answers."

There are only two typ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es of questions: Those that get negative or negligible results, and those that get great results. What questions are you asking y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

urself and your associates, employees and customers that can result in a better bottom line? What questions will reduce customer

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ttrition, improve loyalty and profits and motivate the people you work with?

The answers to the questions we ask should result i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

answers that inspire, motivate and initiate innovation and positive action. They should encourage, cheer, challenge, energize an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

drive. And the more specific the answers, the better. Specific is terrific. By designing the right questions to ask those involv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d in our business, we direct the business to greater success and focus everyone on the goals and objectives for which we have tak

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n responsibility. When you ask the right question, you create an answer that begets a success strategy.

“Which three things can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e do to increase the amount of people coming into the store by 5% without any cost or risk to us?”

“How can I pay for results in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tead of promises when it comes to advertising?”

“Who do we need to work with in a Joint Venture to double the amount of prospect

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

we are currently exposed to?”

“How can we create three new streams of increasing, passive income?”

“How can we benefit from so

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

meone else’s advertising and marketing activities?”

“What can we do to double the value we offer our clients, without increasing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our cost of sales?”

“How can we get customers to increase the amount of times they visit our business by 30%?”

“How can we reac

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ivate 40% of our inactive customers?”

“How can we create back end sales without increasing our overhead or the time it takes to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ell the back end?”

(For answers, visit http://www.jvwisdom.com)

Sales Tip

Learn to ask questions that result in a buy. “O.K.,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ill, I’m going to charge you card now for the basic Widget. Now shall I add the Blue Squink for $100 as well as the Rutten for an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ther $800, or shall I just add the Blue Squink?” The answer should be, “Sure, add both”, or, at worst, he says, “Oh, just the Blu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Squink for now.” Either way, you have upsold him.

Management Tip

Management questions can help or hurt. Ask, “What could I hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

done to help you achieve even more sales?” “You’re really at the rock face, Candy. What do you suggest we do to improve customer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

service even more?” “Bobby, I want to pay you a higher commission. What can we do to ensure a higher transaction amount per sale?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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