Just Other Articles - Internet and Businesses Online

Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.

Do you want to know how to do this? You do?

Well, it's quite simple: You a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

llow the punters to tell you whether or not they want your product.

I am being deadly serious here when I tell you that the only certain way to be sure is to test your product in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a suitable, email broadcast, newspaper ad or direct mail campaign.

The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of order

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test!

Now, do you want to know the single most powerful piece of infor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ation in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together.

It is this: Believe th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

punters - not yourself.

There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

een scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or ?5 too expensive, etc.). In

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately.

Don't try and second-guess the punters.

Don't worry too much ab

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut how, or why the punters didn't buy your product. You will probably never work this out... I never can!

The greatest mail-order gurus in the world often find themselves scratch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ich they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone?

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out.

Now the big difference betwee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

drop it immediately. Losers will back their hunches right down the line until they go broke.

They just know that this product is a winner.... If the marketing fails, then they at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gain, and again and again until they have lost a very great deal of money. Then they believe. But even after all this, they still harbor a sneaking suspicion that if they'd just a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tered the coupon shape, or increased the money-back guarantee to 30 days, or........ you get the idea....

To Become A Mail-Order Winner, You MUST believe the punters. They KNOW,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou only BELIEVE. This principle can be summarised in this vital concept:

MILK YOUR WINNING PRODUCTS, DROP YOUR LOSERS.

More on this in my next article.

Copyright 2005 Nick Jame

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/70349/justotherarticles-How-To-Be-100-Sure-That-Your-New-Product-Is-A-Winner.html">How To Be 100% Sure That Your New Product Is A Winner</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/70349/justotherarticles-How-To-Be-100-Sure-That-Your-New-Product-Is-A-Winner.html]How To Be 100% Sure That Your New Product Is A Winner[/url]

Customer service is one area where you have the ability to beat larger store chains. No matter how well they treat their customers and how polite they are, you can treat them even better and be even more polite.

E-books are excellent sources of information and can make you money while increasing your reputation as an expert in your field. If you own a website, you should self-publish an e-book. Can't write, or don't want to? Hire a ghostwriter. E-books are the perfect way to build your credibility as an expert.

Tags

Links

Just Other Articles - How To Be 100% Sure That Your New Product Is A Winner

Related Articles: