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What is Internet Marketing?

Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.

Interne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t Marketing is about….

Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

prospective customers and to reach different geographical regions and niche markets.

CUSTOMER centered marketing is the key for success of any organizatio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n. Concentrating on customer needs and wants will help a business to satisfy actually to delight its customers more effectively and efficiently. Building close

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elationships and retaining existing customers is very important because acquiring a new customer is costly than keeping the existing customer.

Internet mar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eting is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.

Internet M

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arketing Tools

Search Engine Marketing

Search Engine marketing is important because 85% of Internet surfers use search engines to find new websites.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Research reports show that the majority of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or 80% of search engine traffic

E-mail Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effectiv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10 – 15% from an in-house E-mail list. If we are to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

This is called the revenue sharing business model.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ffiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

effective advertising because you pay only for performance. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can’t expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%)

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.

Viral Marketing

This is the “e” ter

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages receive 5 –15% click th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rough rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is one of the first examples of Viral Marke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing.

Publicity

Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Dubai is a modern city with all the amenities of years. For years, it has been an attraction point for many people around the world and especially those from sub-continent.

Visit any Internet marketing forum on the Internet, and invariably you'll find dozens of newbie marketers posting about being overloaded with information and they do not know how to be effective in Internet marketing.

My blog just turned two years old. I never knew that it would add so much to my career, but oh boy, has it. Following are some lessons I've learned from the past two years of blogging.

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