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Just Other Articles - To Survey Or Not To Survey
I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. For awhile I didn't understand that philosophy. How do I fi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nd out what people want?
Finding out what people want is not something you, I or anyone else for that matter can pull out of thin air. If we are going to be successful online, even offline in the brick and mortar world, we have to take our ey
Finding out what people want is not something you, I or anyone else for that matter can pull out of thin air. If we are going to be successful online, even offline in the brick and mortar world, we have to take our ey
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s off of ourselves and put them onto our potential customers.So how do we do this?
The answer is quite simple yet complex.That is to conduct a survey or surveys.Conducting surveys is simple. On your website you can create forms for people to
The answer is quite simple yet complex.That is to conduct a survey or surveys.Conducting surveys is simple. On your website you can create forms for people to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
fill out. If you are going to put a form on your website, I would limit only one form. You do not want to bombard people with forms.Keep it simple as the saying goes.
Do not get too personal in your form. In other words only ask for first na
Do not get too personal in your form. In other words only ask for first na
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e and email. That is it when it comes to their personal information.
Now, from their you can use your own imagination on the rest of the form makeup. Whatever it is you want to sell, make your survey easily accessible on your website. The num
Now, from their you can use your own imagination on the rest of the form makeup. Whatever it is you want to sell, make your survey easily accessible on your website. The num
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
er of visitors visiting your site will determine the number of surveys filled out and sent to your emails inbox. Its all numbers anyway....whether its marketing a product or service and conducting surveys. This is an excellent way of building
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lists specific to what people want to buy.
Notice how I said whatever it is you want to sell. What that means is, you don't know yet if you have what people really want. That is the purpose of the survey. To find out if they want what you hav
Notice how I said whatever it is you want to sell. What that means is, you don't know yet if you have what people really want. That is the purpose of the survey. To find out if they want what you hav
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
. Once you collect the data and you are ready to sell, you have in your hand a ready made list of names specific for that product or service you are offering.
Not too long ago, this year as a matter of fact (2004 currently), I learned what no
Not too long ago, this year as a matter of fact (2004 currently), I learned what no
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to do in a survey. I will give you my experience of what not to do and how to remedy this situation.
I recently got married and five of my family and friends took me to dinner two days prior to the wedding. As we were finishing our meal, the
I recently got married and five of my family and friends took me to dinner two days prior to the wedding. As we were finishing our meal, the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
manager came to our table and told us that we have been selected to participate in a survey. She told us that if we participated, we would receive $3 off of our next meal. Come to find out, our bill which totaled over $120 collectively, the $3
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
off was for the entire group at the table. Ok, I think its nice that they offered this, but lets look at the reality of this situation. First of all, $3 off of over $120 does not get anyone too excited nor does it want to make anyone go throug
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the hassle, yes hassle of filling out a survey when they are enjoying a night out with family and friends.
Secondly, the odds of us getting together again and eating at this particular restaraunt are slim to none. So what does that tell me?
Secondly, the odds of us getting together again and eating at this particular restaraunt are slim to none. So what does that tell me?
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hat tells me one of two things. Either someone did not take their eyes off of themselves and put them onto their customers or, they knew the odds of us coming back as a group were slim and it works completely in their favor.That is disturbing
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o me. Now for my input on a remedy.
What would I do in this situation? Well first of all, everything I stated in the above paragraph, all of my family and friends after we were "selected" kind of looked at each other in amazement and disbelie
What would I do in this situation? Well first of all, everything I stated in the above paragraph, all of my family and friends after we were "selected" kind of looked at each other in amazement and disbelie
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
. We all knew that it was a silly thing to do to come up to us and play us like we were born a few days ago. First, If I am going to get a group to fill out a survey, especially if I have been "selected", and I am going to give them something
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n return to do so, I would offer the table, say, free desert now. Why do I say this? remember, you are marketing your business....make it work.Make people who just enjoyed the meal and the service go out and tell someone else.
Stand up and b
Stand up and b
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lieve that the way you are conducting your survey is for your customers, not just you alone. Don't try and fool people, were not fooled.If you are going to have a couple fill out a survey, how about buy one meal get the second meal half off. A
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ter all, it appears this is a random selection. Not everyoneis doing this. Now, I am not looking for free handouts. As a matter of fact, I would have rather given the manager (and no disrespect to her) $5 to leave. It's obvious to me in this
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ircumstance that this particular establishment does not want to give away anything. They want it to only benefit themselves.But if you are a business and you want true success in surveys, do it right.
The final approach? Instead of offering a
The final approach? Instead of offering a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ything, put surveys out on the table and let people make up their own minds. People like to be left alone and not annoyed. Its ok to ask for the sale, but no means no. If you continue to push someone, they won't come back. After all, would you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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