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One of the most important factors in today's search engine ranking algorithms is link popularity. Unfortunately, it ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n also be one of the trickiest. Webmasters are constantly looking for new ways to get links to their sites.

One of me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hod that I often see overlooked is the use of testimonials. Most webmasters know the importance of using testimonials

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on their site to increase visitor trust, but few realize and/or make use of the power of testimonials as a tool to inc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ease their sites link popularity.

Think about it. Virtually everyone selling a product loves to have as many testimon

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ials on their site as possible. They know the more testimonials they have, the more "credibility" they have in the eye

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of their potential customers. While it is getting harder and harder to email a webmaster asking for a link exchange,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

emailing a webmaster with a testimonial for their product or service is always accepted gratefully.

It is also common

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

practice when using a testimonial from someone to include their name and a link to their site. This is because it prov

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es the testimonial is real and not made up (yes...it is unfortunately common for the testimonials you see on many site

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to be completely made up).

Are you starting to see the possibilities? How many people with websites are trying to se

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll something? How many of those people do you think would appreciate the ability to use a testimonial as to the useful

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess of their product?

It is truly a perfect union. The webmaster gets something they need and in most cases, actively

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pursue from their customers and you get additional links to your site.

Did you know that links found within content

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re generally given more weight than links found in the footer or navigational area of a site? It's true. Do you know w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

here most testimonials are found? Yep.., you guessed it...within the content of the page.

Of course, you really only

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ant to submit a testimonial for a product that you've actually used and like, but if you start actually thinking about

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the number of products, etc. that you use and like, you will quickly find a number of possibilities.

So, do yourself

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

( and other webmasters) a favor and begin submitting testimonials when you find a product or service you are pleased w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ith. You'll likely not only gain a new link, but you'll be helping the webmaster at the same time.

See you at the top

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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