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Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

efore you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

car.

Let’s face it... consumers are emotionally driven. They make purchases for the feeling they get, and then look for t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he logical benefits to justify the purchase. That’s why we notice all of those ads after the fact!

Wise marketers make goo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

use of this insightful knowledge. Good advertisements get the benefits in front of the customers so vividly that they expe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rience the benefits before they even buy the product. Once they see themselve enjoying it, they’ve just “gotta have it!”

1

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Make It Picture Perfect

Forget about your product or service for a minute and focus on the consumer. What will he enjoy w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hen he has dug out his money and taken home your product? Put yourself in his shoes, and then describe the experience in vi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

idly dramatic detail.

What does it feel like to be a stay-at-home mom and still be able to make money? Describe the freedo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m, the confidence, the things she’ll be able to afford. Tell the story in bright words that compel the reader to enter and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

xperience it for themselves.

You’ve caught them... hook line and sinker once they’ve experienced those feelings. Chances a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re they’ve dreamed about them, and now the know they can fulfill the dream through your product or service.

2. Throw In Th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Logic They’ll Need to Justify Themselves Later

You’ve probably met up with the “after the sale jitters.” You make the pur

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

chase, enjoy it for a day or two and then it hits home... you’ve got a payment to make and start wondering if you’ve made t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e right choice.

Sure, your customers will second guess themselves after they make the purchase too... that’s why you need

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to supply the logic for the sale upfront - even though you know they buy for emotional satisfaction.

Let them know that it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s a special, reduced price... if they buy it now. That’ll make them feel better about not waiting.

Tell them about other c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ustomers who are “glad they did” to make them feel like they aren’t alone. Others thought it was the thing to do too so it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ust have been.

Hey, the customer who enjoys the product, and can feel good about the purchase is one satisfied customer wh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o’ll do business with you again. Take care to set your advertising campaign up for success.

Copyright 2005 Cutts Group, ll

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Java is an object-oriented programming language developed by Sun Microsystems in the early 1990s.

Brochures are powerful advertising tools that help in persuading consumers to purchase their requirements form a certain store. However, their power is increased only when they are created uniquely and accurately to represent you in the market. The creation of a brochure design is a collective process among the competent writers, designers and printers. It is with these people's expertise that an effective brochure is created.

Advertising – we are all aware that it is a necessary part of doing business. Globalization not only offers liberalized market but also provides all possible opportunities to the advertisers and consumers. Satellite channels have also witnessed this wave of change. Advertisers have more channels to advertise their product or service than ever before. But hunting for an appropriate cheap media is equally important as to prepare a good advertisement. Globalization allows an effective media to the small marketers through cable advertising. Cable advertising has tried to ease the problem to some extent. Small marketers can now fulfill their dream to reach the defined target consumers. In this article, we have made an effort to cover some key points about cable advertising. How did cable industry enter the Indian subcontinent? What are the basic factors behind this? What are the advantages of using cable advertising? How do you place the cable advertising?

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