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Gaining high link popularity is perhaps the single most important factor when trying to reach the top page on the major search engines. It appea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs all the large SE’s are using link popularity as a way of calculating the importance of a page, thus giving it a higher rank.

Some people in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the SEO business argue that link popularity is widely overrated, and are instead claiming the relevance of the link to be of much more importanc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

when calculating the final SE position. According to this theory, a few links from highly relevant pages would mean much more than many links f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rom pages with lower relevance to your website.

Other SEO theorists argue link popularity to be the single most important factor, and are often

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

using nothing but the anchor text (the word or phrase actually linked) to target their keywords and phrases. According to this theory, one could

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

reach a high SE position by a massive amount of links with keyword rich anchor texts.

Using any of these techniques will surely raise both you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r link popularity, and your SE position, but I see little reason not to go both ways. If getting many links would improve your ranks, and a few

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elevant would as well – getting them all would surely improve your ranks even further.

Link popularity, and links of lower relevance, can serve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as a major source of search engine traffic for some – often larger – sites. A large site is bound to have quite a few topics, and even more pos

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ible phrases people could use to find them. With many links, your will have some words or phrases targeted by accident, bringing you more of tho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se precious visitors. Generally, the more subjects you cover, the better you will serve from high link popularity, even though all sites benefit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

from more backlinks. Be sure to use keyword rich anchor text, as that’s your only way of targeting specific words.

Using only a few relevant l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nks will naturally only boost the SE positions for words and phrases used on those pages, preferably near your link. If you instead are building

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mini- or micro sites, targeting only one, or a few specific keywords, relevance would be a much faster way to improve your ranks for those sear

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hes. A few articles containing your keywords, along with a few good links, might be enough to get you on top for non competitive search terms. F

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or more lucrative areas, you will need to work harder.

Getting relevant links tend to much more time consuming, as this often is done manually.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Searching the web for potential link partners tends to take some time, but done correctly, it’s a powerful way of marketing your site. Finding

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

inks of low, or no relevance can be done in a much faster manner, but the amount of links needed is much higher. Depending on niche, size of sit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e and other factors, choosing one way or the other might work; but using both methods will get you higher positions in every major search engine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Food trends are certain to stay. There's no doubt about food sticking to the basic because it's already set to improve. Give extra attention to this area of concern because it's what your customers' target.

In the last article Part 4a published on [June 01, 2006 08:10:51 pm], I have shared how several tools are used in the IMPROVE PHASE. I have covered how to use Benchmarking and Cost Benefit Analysis. In this issue, I will cover some of the problem faced by team members when they use these two tools.

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