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As with almost any question, the answer is both yes and no. However, before be begin the debate, it is helpful to understand clearly what is meant by reci

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

procal links. Put simply, when two people have their own websites, and they mutually agree to place links on each other’s websites, on a reciprocal basis,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

so as to direct the search engines and, consequently, traffic from one to the other, we say we have reciprocal links. In practice, however, the exercise is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not all that simple. A lot of effort and time and sometimes money may have to be spent.

When the Internet was young in promoting web-based businesses, est

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ablishing reciprocal links between websites with related business interests was quite common and profitable. Over time, two things changed the scenario for

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal lin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s in the long run. The more the number of one-way inbound links to your website page, the better the page ranking by the search engine. In pursuit of bette

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r ranked pages, people started offering outbound links to other websites in order to attract inbound links by way of reciprocity, and this without rhyme or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

reason. The other thing that happened was that a lot of unscrupulous webmasters and evil-minded people started taking undue advantage of the rush for reci

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rocal links with the aim of improving the ranking of their pages and making a quick buck. Some of them used devious techniques to make your reciprocal link

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

appear to be an outbound one to the search engine, depriving you of your advantage of getting back a link to your page. A situation arose in which search

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

engines started downgrading the pages that demonstrated artificial or unnatural linking patterns.

Will increasing the number of reciprocal links help impr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve the ranking of your website pages, in this background? On the contrary, search engines tend to penalize websites with too many page-links to unrelated s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ites because the search engines don’t hold any value in such links. Your search engine page rank will take a nose dive.

But our title question is not full

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y answered yet. If you qualify the type of reciprocal links by dedicating a small number of such links to websites that have relevance, in that they augmen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

one another’s traffic, then reciprocal links become worthy of the effort involved in designing proper web pages with enhanced focus on the exact purpose o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f your website. Do not indulge in having outbound links to questionable sites. Do not deal with any automated network-links that are not subject to any edi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tor-discretion. Reject linking services that offer you either incentives or guarantees to provide an unlimited or large number of reciprocal links to sites

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to which you have no reason to get connected. Avoid such other pitfalls and your effort in having reciprocal links will surely pay dividends.

Search engin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es and webmasters will not object to links that end up in effecting end-user benefits making them entirely worth the effort – if you’re willing to spend it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Deciding on the message you wish to send to your customers is not as easy as it first appears. First, you must decide what you want them to do and, second, what will have to be in the message to persuade them to do what you want.

... One example ... from Peter Senge that is often quoted is the anomaly in which a team of intelligent managers with individual IQ's of about 120 constitute a team with a collective IQ of half this figure.

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