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What I'm about to say may hurt your feelings, but it's time someone tells you the truth:

The majority of what you have learned about search engine optimization and link building from so-called gurus has been a LIE.

I am here

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to tell you, it is time to set the record straight...

If you hear another "SEO Expert" say ANY of the following... RUN!

"Our special software will get you top 10 search engine rankings on Google & Yahoo!"
"We need to submit your site

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

every week or you will fall out of the search engines"

"Trust us, We have a special relationship with the major search engines"

"We will submit your site to 500,000 search engines for only $9.95"

"We can Guarantee you a #1 spot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in the major search engines"

"Your site is Flash, it will never rank!"

"See... My site ranks well... I know what I am doing..."

"You need our special G-Spot Booster to get indexed in Google"

"You need a high PageRank to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rank well..."

"SEO is like rocket science..."

"Once your site ranks well, you don't need to do anything else"

"You just need us to optimize your Meta Tags and that is it..."

"All you need to use is the special PIPE | key

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in your page title..."

"We got a copy of Google's algorithm from an Ex-Google Engineer"

I could go on and on about what innocent prospects hear when inquiring about how they can get more traffic to their site by ranking better in the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

search engines... BUT I Won't... The majority of what is said about "how to rank" is just not true... For example, the majority of site owners today still think that adding keywords to their Meta Tags will actually help their search en

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ine rankings! Maybe, you have been told this also... The truth is that, while potentially useful to describe your page contents to a search engine, they have no appreciable effect on actual search engine rankings. There is so much bad information being

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

taught today regarding "search" you really have to be careful who you follow. Okay... Brett... So how do I get my site to rank well?

First off... You need to know that each of the major search engines have their own ranking

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

algorithm and there could be more than 300 factors that are evaluated but lets make this simple for you to understand.

There are about four main factors that are important today, but in this article I only have time to cover one of them.

The

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our Major Factors Are: 1. On-Page Optimization (page's title, text, internal linking, topical theme, prominence & proximity, etc.) 2. Off-Page Optimization (incoming anchor text, incoming document/link theme/relevancy, etc.) 3. Trust (domai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n age, historical data, topical theme, trust score relevance) 4. Filtering (growth profile, duplicate content, spam detection, LSA, registrar/DNS/IP, etc.)

Now that you have a brief overview of the major ranking factors, let's focus on an Off

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

-Page Optimization ranking factor:

Link Building/Link Popularity Did you know that when quality, relevant sites link to a page on your site you may be able to see an increase in your search engine rankings?

In fact... Googl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e publicly answers the question that so many people have on their mind:

Question: How can I improve my site's ranking?

Answer: "In general, webmasters can improve the rank of their sites by increasing the number

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f high-quality sites that link to their pages."

Source: http://www.google.com/support/webmasters/bin/answer.py?answer=34432

If you want to see how

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

powerful links are go to Google and do a search for "click here". What site is at the top of the search engine results and why? The top site is the download page for Adobe Acrobat Reader because so many sites linked to this page with the text of "click

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

here" or something similar.

Want another example? Do another search but use "miserable failure" this time. Why is the President's biography ranking for the term "miserable failure"? Thousands of bloggers and site owners created links to this page to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ake a political statement. Google does its best to preserve the integrity of its search engine and does not alter results like this.

New filters have been added to keep manipulation of search engine rankings to a minimum and this is why relevancy and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

links from quality authority sites is so important today.

So now that you understand how important incoming one-way links are what you need to do is begin focusing on getting high-quality/topically relevant sites to link in to your site's relevant pag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es!

Keep in mind that the off-page factor link building is just one of the major ranking factors the search engines evaluate today. Use this information to help announce your site to the world

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

If you are like millions of others then you too have become overwhelmed with the sheer number of email responses you have to send out each day and each week. If you need help then it is time for you to discover the wonders of unlimited autoresponders. With the use of unlimited autoresponders you will never have to strain to keep up again.

Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.

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