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Convincing Search Engines what your site is about - outgoing (outbound) links

Yes, outgoing links to relevant (and keyword rich) sites can help you rank as well. Sure incom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing (inbound) links are certainly overwhelmingly more important in getting you the rankings, but not many realize that outgoing (outbound) links help too. Why? Basically because the outgoing lin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s tells the search engine what your site is linking to and thus what your site is about as well. How many food sites you know link to automobile sites?

Not convinced? Just pretend to be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a search engine, maybe like Google. Your job as a search engine is to provide relevant information to your users. And to do that you have to figure out what a website is about so that you can ra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

k it (and then display it) for some terms. So you send your little spiders to crawl and then index that website. Let's say you found a few keywords like "ice-cream", "deserts" and "drinks". But

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in all seriousness, how do you really know that this site is really about those things? Could they have been a spam site designed to trick you? Yup, you have to make sure they are legitimate and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they are related to their keywords. So you check your database whether there are other sites linking to that particular site with the same keywords or something similar. You also check the link

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

text (anchor text) on links to that particular site as well as see whether they have those keywords in them.

Huh? What? Wake up, boy! That's incoming links! Not outgoing links! Again, you are r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ght. But from the importance of incoming links comes the importance (although less) of outgoing links.

Again, put yourself in the position of a search engine and you are figuring out whether th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is site is really a legitimate site and whether you should rank it for certain terms like "ice-cream", "deserts" and "drinks". And during your crawling of that site, you found several outgoing l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nks. So being a good search engine, you crawled those links and discovered they too have the same or similar keywords in them. Hmm......how many spam sites do that - link to sites

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

which has useful information for their visitors thereby driving traffic away from their site? Hey, I think we call those sites Search Engines!!

Spam sites or even "made for advertisement" sites

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

want to keep their visitors or at least link to other spam sites. And if there are keywords in the anchor text? This is like helping the another site rank even better. Not very likely wha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t a spam site would do, right? What will you as a search engine think?

Before I go any further convincing you that outgoing links are important, I will ask you a simple question. Which site you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

know have all the information you ever need? None. At the very least, some information is taken from some other sources, be it blogs, online news or press releases. Even educationa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l institutes refers information from other education institutes. So how can a real legitimate site have no or very few outgoing links?

Simply, it just makes sense to have outgoing links.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

I would call them related sources of information. If you link to trusted sources, then search engines will believe that your site is relevant to the topic. And it is good for the users of the In

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ternet on the whole. Of course there are a lot of SEO experts who disagree that outgoing links helps in ranking. But even if it doesn't, I believe it certainly helps your site's visitors.

No, I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

am not saying that outgoing links is the cure for low rankings in Search Engines. What I am saying is that outgoing links to related topics is a natural part of the Internet. And being n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

atural is what search engines are all about, right? So don't be afraid to link to your sources when it is needed. It is extremely useful to your visitors as well. Just be careful who you link to

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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