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I’ve read about link exchanges a lot recently. I’ve seen a lot of people who say that their predictions that link exchanges would sto

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

p working saying that they were right, and that they don’t work, and that they in fact hurt your website.

Let’s stop right there. Pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oclaiming the death of link exchanges is still a little premature.

I’m going to clear up a few things. All link exchanges are not de

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ad. Link exchanges when implemented properly can still be very beneficial to your search engine rankings and can even drive traffic to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your site.

Before I tell you how to do it right, let me tell you how to do it wrong. Any link exchanges promising hundreds or links

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

immediately upon joining should be avoided unless the only search engine you care about is MSN (and even that may be ending soon). Exc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hanging links with every site under the sun is also bad. Using a link exchange as the only way you get links will also not be a path y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou want to wander down.

Okay, so now that I’ve taken all the fun out of it, let me tell you how to do it so that you avoid any search

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

engine penalties and actually see your search engine rankings improve from link exchanges. First, find service or software that will

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

allow you to manually seek and choose your partners. Second, once you’re in, take your time. A few links here and a few there. Thir

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, be consistent about it. Exchanging links should be done every week, or at the very least every month. You want the number of links

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to increase over time. Fourth, only trade links with sites that are related to yours. Also, make sure you visit the site you’re linki

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng to, you don’t want to be linking to sites that are junk unless you want to be thought of as a junky site as well. Fifth, keep the n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

umber of links to under 10% of the total number of links pointing to your site. That means you’re going to need other linking strategi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es, but that’s okay, there are several available and you should be using them all.

So now you’re armed with the knowledge of how to do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

link exchanges and stay in the good graces of the search engines. So the next time somebody starts proclaiming from their high horse

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

about how link exchanges got them banned or hurt their rankings, just keep in mind that they were likely trying to use shortcuts to ge

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t artificially high search engines.

There are in fact a lot of good reasons for websites to be linked to one another, and the search e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ngines know that. The thing the search engines don’t want to see is a website that will only link to a site that will link to it. Mak

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e sure you have one way links pointing both into and out of your website in addition to your link exchanges and you’ll be in good shape

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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