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Just Other Articles - How to get the Size of your Advertisement Right
The size of your ad is a vital decision, for if you try and squeeze too
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
much into a small space to save money then you run the risk of having
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
fewer people read your ad, and dramatically reducing your response rate
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
. Conversely, if you use a quarter page to say what could have drawn as
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
much attention with an eighth, then you are wasting money.
So the fir
So the fir
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
st thing to consider on the road to a correctly sized ad is your messag
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e. What exactly are you selling, and how many benefits and features do
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
you really need the advertisement to carry. Ask yourself the following
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
questions:
Must I really list all the benefits for this pa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rticular audience?
Do I need to show a photograph or illustr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ation of it, or does everybody know what it looks like?
How
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
many of my competitors are going to be advertising on the same page?
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
li>
What must I do differently to be sure of getting noticed?
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
i>
Once you have answered all the questions above, you are then in a b
Once you have answered all the questions above, you are then in a b
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
etter position to begin sizing your ad.
As a rule of thumb, whatever s
As a rule of thumb, whatever s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ize you come up with as a minimum advertisement size, you will need to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
enlarge it by a size. If you are planning a classified box ad, allow at
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
least 2 capital letters, of whatever size print you are using, to fit
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
in the margin on all sides. So, once you have laid out your ad in the w
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ay you want it, that will give you the recommended width of your margin
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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