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Link baiting with web content can really just come down to the good old fashioned publicity s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tunt.

When properly planned, targeted, and executed, publicity sought for publicity’s sake c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an be an incredible force. It can turn an idea into a business and give a fading star a fres

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h chance to brave the media glare.

From Howard’s Stern’s Union Square give-away of 500 free

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

satellite radios to commemorate his switch to Sirius, to the Britney and Madonna kiss at the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

MTV Music Awards, to the Janet Jackson “wardrobe malfunction,” publicity stunts create attent

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion.

But stunts are hard to control, and sometimes the after-effects can be mixed or downrig

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ht nasty. Here’s an example of an engineered maneuver that had the exact opposite effect from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

what was intended.

Elvis Presley laid the groundwork for the modern celebrity publicity stu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt by joining the U.S. Army on March 24, 1958. It wasn’t his stunt, though. Despite the lac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k of a war, he was drafted for a two year tour of duty in Germany until he was honorably disc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

harged in 1960.

Presley’s peacetime draft was a conservative political move to protect the c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ountry from the corrupting influence of his music, and it had exactly the opposite effect. He

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re’s how Alan Levy's book Operation Elvis describes the move:

By pretending he was just l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ike anybody else, the Army had demonstrated to the world The Importance of Being Elvis.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Thanks to a political miscalculation, Elvis became more famous than ever, and publicists ever

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

since have worked this angle to amplify the importance of being [insert celebrity client nam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e here]. The irony is, before leaving for Germany, Elvis had already agreed to make nearly t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

en years of really bad movies, which would help send his career — all decked out in bejeweled

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

white jumpsuits — on a one-way trip to Vegas.

What can Elvis teach you about link building?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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