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The most successful a company is the most it advertises. Big companies have big advertisement budgets – they spend crores of rupees every month on advertisements. They are not advertising because

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

they are successful, they are successful because they advertised and they are advertising shrewdly. In stiff competition of the modern age no venture or business can have any hope of success unless

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

they advertise heavily and wisely. Suppose you have a wonderful and unique product but nobody would buy it till the people know about it. The solution – you have to tell the people about its quali

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ies and availability. Then many of them will start buying it and your business vehicle will run.

SPARK PLUG OF YOUR BUSINESS

In fact, advertisement is like the spark plug of business. The engine

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f your business vehicle won’t run without it. The first secret of business success is having a valuable and good product the second is letting the people know that you have such a product.

There w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s TV shop. The owner was a sincere and hard-working man. He talked politely and kept quality TVs. He was so popular that customers came to him again and again. Then one day, a smart man opened a new

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

TV shop in another building. This man believed in power of advertisements. Thus he started advertising in local newspaper regularly and put up banners and boards at busy cross roads. In the beginni

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g he found it very tough to get customers. He was losing money. But his faith in advertisement was immense so he continued advertising and telling the people about the extra benefits they would get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if they bought TVs from his shop. Soon customers flocked to his shop and he had roaring business. Then he increased his budget of advertising so that it could become difficult for his competitors to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

challenge him. After some time people forgot the old shopkeeper and he was out of business. It was all due to the impact of wise advertising.

SUCCESS OF INDIAN TELECOM

India is big in telecom sec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or too. Great success of Reliance, Tata, Airtel and BSNL in telecommunication is the direct result of effective advertisement campain. They almost bombarded the media with juicy ads which could ho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ok the customers to their company, and they succeeded. Campaign of Reliance was more aggressive from the beginning throwing into its account more than 5 million just in two years customers. A rare

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

feat in this industry. Deeply moved by Reliance others companies also poured a large amount of their budget into innovative advertisement campaigns and they too were handsomely rewarded by the custo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers.

COLA WARS AND ADVERTISEMENT

When there was no Pepsi the king of the cold drinks was Coca-Cola. The group who wanted to launch Pepsi thought they had a marvellous product and they also knew a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

out the power of advertisement. They planned innovative publicity techniques and invested a lot of money in advertisements. Soon Pepsi became a powerful competitor. Pepsi is still using the same o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d technique to have lead over Coke everywhere. Both of these companies eliminated the competition from the whichever country they entered with the sheer force of their advertisement war.

PEOPLE

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

LOVE ADVERTISED PRODUCTS

Multinational companies succeed because they advertise so heavily that the people start forgetting the local products. Most of the people demand for those products which ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

advertised again and again. It is psychology of the people. If they buy an unadvertised product they feel an inferiority complex. Heavily advertised product becomes a status symbol for them. They

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

love to buy a branded product and show it to others proudly. Visit any big shop of your area and you can see it yourself that people rarely buy those products which are not advertised. The bigger th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

advertisements the better the sale.

Advertisements not only supply products according to the demand but they also have power to mould the taste of the public. So advertise … advertise… advertise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When it comes to budget planning you need a solid plan that will map out what it is you need to be doing with your money. If you don't have a budget then you are out spending money and really aren't making sure you have enough to pay your bills or even that you have enough set aside for emergencies or retirement.

If airline travel to Denver is in your near future, you might be considering using a Denver airport shuttle service to get you to and from the airport to your home, hotel,

Deciding the advertising objectives is the main task of top advertising agencies. First of all let us answer the question: why should there be any objectives for advertising? Advertising objectives are essential because they help the advertisers know in advance what they want to achieve and it also helps ensure that they are proceeding in the right direction. Pinpointing the advertising objectives also helps make one’s goals real, leading to effective development of advertising programs for meeting the objectives. It also guides and controls decision making in each area and at each stage.

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