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You probably have been trying every means and ways to get more traffic and visitors to your website so that they can sign up for your ezine.

However, with mo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re traffic comes conversion as it will be useless if the conversion rate is mediocre. Your ezine subscribes will be very little as compared to your huge traff

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

c.

Thus you will need to increase your traffic conversion rate of your ezine through some strategies. But the most obvious changes that you should make are a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ctually located near your opt-in box itself. And now I will touch on the little known tricks to instantly boost your opt-in rates and build you a bigger list.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

1) Make your opt-in box obvious for your ezine.

First and foremost, when visitors go to your site, they will most probably want to search f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or more information in your site.

However, when they cannot find the relevant information that they need, they will want to go back to their search results a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d continue searching until they find it.

But before they leave, you still have a last chance to get their email address into your opt in list or ezine where

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you can provide more tips to them.

You will have to make your ezine opt in box very obvious to them so that they will recognize that it is an opt-in box and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ot anything else.

By doing so will ensure that the visitors know where to opt in for more information and when your description of your newsletter informatio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n are what they need.

They will most definitely want to opt in to your list. Thus, you will be able to instantly capture a subscriber who was originally goin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to leave your site after unable to find the relevant information.

2) Include related photos with your ezine

If you have photos or any grap

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ics relating to your ezine, you can include them in your site. As your graphics will be able to capture the visitors' attention thus they will stay longer aro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

und your site.

With the added graphics, you may also want to project a professional look of your ezine cover so that it can even look like those of "Times" o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

"Forbes" magazine.

What you want to create is an impression on your visitor that your ezine is tangible and have that great information which is comparable

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to popular offline magazines.

Therefore, you will create a more lasting impression of your ezine and your business than your competitors and capture more sub

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cribers to your list as a result of that.

3) Experiment with size of your ezine opt in box

You might want to experiment with the size of yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur ezine opt in box as some people may like your opt in box to be obvious and big, while others may be attracted to small ones.

But the main point here is to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

test out whether your subscriber opt in rate will increase if your size of your opt in box changes.

So you might want to take some time to test out the sizin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g of your ezine opt in box to get the maximum opt in rates possible with your current website design.

Therefore, with these minor "tweaks" in your opt in pag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, I'm sure that you will be able to get more email addresses into your opt-in list of your ezine immediately after implementing these list building strategies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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