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    In my previous article I talked about why you need to think strategically with your list building. In this artic
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    le I’ll talk about automating your list building.

    Automating Your List Building

    E-mail marketing would
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ot really be feasible without a high degree of automation. It would simply be a nightmare to manually manage a L
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    st Building campaign from your own in-tray.

    Now, unless you are real techno wizard who can build your own syste
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    , you are going to need help. Happily, there are some excellent bespoke services that provide an outstanding ser
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ice at very reasonable prices.

    A Word of Warning on Using Free Autoresponders

    Nothing is free. T
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    here’s no such thing as a free lunch and the same applies here. The free services I have seen all add their own
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    dvertising to your mails and other stuff. Some redirect your customer after sign on to their pages or worse, tho
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e of a competitor.

    There is no proper follow up series. Most of the free services only offer a very limi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ed follow up series, often only one autoresponse. You are then sent the customer’s e-mail address but you are on
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    your own from then on. So, anything else you want to send out has to be done manually. Good Luck with that one!
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a

    Spam protection. This is the biggest problem of all with the free autoresponders. Most computers and e-m
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    il client software now have built in anti-spam filters. There programs are becoming more and more sophisticated
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    nd will block e-mails they consider to be spam before your customer even sees them. The free autoresponders don’
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    cater for this so you may find customers happily sign up to your list and then don’t even get your mails at all
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel


    Capturing Leads

    The mechanics of capturing your leads are quite simple. Basically, you create the form
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    within the Autoresponder service’s program and you are then provided with a simple line of code that you can co
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    y and paste into the HTML/Javascript on your website or blog.

    Make sure you place your opt-in form in a promine
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    t place on your website or blog. The top right hand corner is probably the best place.

    To sum up, it is definit
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ly worth investing in a professional Autoresponder service to capture your leads and automate your list building


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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