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In this series of articles I am going to talk about list building and why should you build a list for marke

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting. In particularly, why you need to think strategically.

Why Use a List

The most important thi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng to remember about List building is you are capturing leads and have therefore gained multiple repeat opp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rtunities to sell to those leads. If you don’t capture your leads you are missing a massive opportunity.

F

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

irst, let’s be clear on a very important point:-

I are not talking about spam. Everyone hates spam

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd it just does not work. Any fool can throw mud at a wall and hope some of it sticks, right?

What we will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be aiming to do is to add value to our customer’s lives in some way by providing them access to exactly wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t they want. When they make a purchase we take our commission…a win / win situation.

Checkers an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d Chess

List building is a strategic form of Internet Marketing. Don’t let that put you off. I do not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ean it is difficult (once you know what you are doing it is very easy.)

But it is a longer term strategy i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n comparison to say, a pay-per-click Adwords campaign. With PPC the results can be dramatic and instant. Wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th List Building we are looking over the longer term.

The key element is to build a relationship with your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

customers. To build trust, so that when you recommend a particular product or service your customers value

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your judgement and are therefore happy to make a purchase based on your recommendations.

I often use the a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alogy of Checkers and Chess.

Checkers is a fun, fast game that anyone can play, right? And once you have b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

een shown the ropes you can get pretty good at it. Well, that’s the equivalent of an Adwords campaign in sa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, Google. Don’t get me wrong you need to be shown the ropes with Adwords or you can lose your shirt! But if

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you do it right it can be fast, fun and very profitable.

So, if Adwords is like a game of checkers, List

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uilding is like a game of chess. You don’t just need to know how all the pieces move around the board and s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tuff…you need a strategy to win the game. So, in this article series we are going to look at how we do that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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