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Making money and corrupting the morals of a minor at the same time is not my idea of ethical advertising. Recently a television ad depicted a small boy breaking a window so

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the owner's wife could upgrade to their own style of window. There were several messages inherent in this ad that bother me.

First, it says that it is O.K. to destroy other p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eople's property if the owner gets someone else to do it. It's like arson, but without the fire. Then, if you lie to the insurance company (and your husband) and say it was a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

accident, you can use the money to buy a new window.

Of course, since the damage will be over a thousand dollars, the crime is now a felony. Felons can't hold government job

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s and are marked for life. Oh, yeah, insurance fraud is a crime, too. But who would fall for such an idea? You'd have to find a little kid, give him money and get him to pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mise not to tell who paid him and why. All eight year old children have to face life's decisions sometime, don't they?

Now, some ad executive decided to put these ideas on t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he tube so that millions of people see it, including a lot of kids. So what if the cost of insurance goes up, the cost of the TV ad is tacked on to the price of the product

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and everybody makes a profit? That's a good thing, isn't it?

Did you ever buy something advertised on TV or in a magazine and was disappointed with the quality or the perfor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ance of the product? While it is impossible to change the way some companies advertise their products, here are a few clues that will warn you away from being cheated. Over-the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

-counter medications are prime examples of the old carnival pitch. If words like 'sometimes', helpful', bigger', or 'more effective are used, then you know that without a compa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ative study and the percentages to go with them, these modifiers serve only to put a positive spin on the product.

When a medication is helpful, does that mean one per cent of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the time or ninety percent of the time? How often is sometimes and bigger than what? Products touted as 'amazing' or 'fantastic' get your adrenaline going, but don't let it ge

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t to your wallet. Personal recommendations are purely anecdotal and have nothing to do with a comparative blind study. Adjectives like 'incomparable', 'incredible' and 'unbelie

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

able' often mean exactly what they say. Skin products are rampant with false claims and mythical properties. In science class, we learned that the human skin is practically imp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ervious to anything you put on it except for some acids or strong alkali. A simple softening hand lotion is all you'll ever need and then only in unusual circumstances. Hair s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ampoo is another catch-all for superlatives. A bar of hand soap in soft water will wash your hair fifty times for eighty cents and do a great job.

I once ordered three 'Multi-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fruit trees' from a magazine ad. The picture showed apples , pears, cherries and peaches growing from the same tree! I paid my $5.95 and received three dried out sticks wrapped

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in spaghum moss. Not even Darwin himself could resurrect these specimens. Other similar items found their place in the attic, like FM transmitters (Fool your friends with your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

voice on the radio!), instant breast enhancers, fifteen watt bulbs that last forever, and an all-purpose stain remover that supposedly helps remove (almost) any stain. So don't

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be taken in by the seemingly wonderful qualities of 'bargain' products. Rely on scientific studies, consumer reports and trial and error. If that doesn't work, ask your mother

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A business card can be one of the most cost effective methods of advertising available. They are small, expensive, and are easily saved by potential customers. Business cards come in several different styles. The three basic types are the simple one sided card, cards with information on both sides, and folding cards that open up and give quite a bit of room for additional information.

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