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First let’s refresh you on what a squeeze page is. Put simply, a squeeze

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

page provides a way to gather the names and emails address of each visi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tor. It contains a headline, bullet points, and a subscription forms.

T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

utorials, audio and video messages can also be used. When using a squeez

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e page make sure to provide a clear and precise headline explaining exac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tly what you are offering. The squeeze page gives you anywhere from 5 to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

10 seconds to grab the readers attention. The bullet points provide a b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rief list of what you offer.

The subscription form is the important key

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

; this is how you will collect the names and emails of the visitors to y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our squeeze page. Using a squeeze page is a must to increase traffic to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your site. Later you can use your squeeze page visitors by advertising t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o them with bulk Emailing, direct marketing emails and even targeted Ema

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ils.

The importance of a squeeze page also can increase your conversion

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rate by increasing your pageranking. For the reason that with a squeeze

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

page you only have a few seconds to grab the reader attention you will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want to make certain that you optimize the squeeze page. As they scan th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e squeeze page you will have decorated and embattled certain keywords to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bring those words to the focus point of your audience.

With such littl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e time to grab their attention, you need to provide the necessary inform

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ation, gather the necessary information and let them get on to your site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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