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Internet marketing guru’s are always quoted as saying ‘the money’s in the list.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

’ When building a successful list online there are certain things that you can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

do to help grow your list as quickly as possible. One of these is to make sure

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that the page your traffic lands on (called a squeeze page) converts as many of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your visitors as possible to subscribers of your list.

After tracking and tes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ting lots of results here’s what I consider to be the most crucial elements of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a successful squeeze page.

1. Keep It Simple

Nothing could be worse for your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

conversion rates if your squeeze page is packed with advertising and distractin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g background clutter. Make your page easy to read, understand and focused

2. A

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n Attention Grabbing Headline

If you’ve sought targeted traffic (and you shoul

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have!) then your headline should relate to the source of the traffic. Yes this

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

means you’ll need multiple squeeze pages.

3. An Explanatory Strap Line

This

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

strap line should expand the title and encourage reading of your opener.

4. Bu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

llet Points Of Benefits

These bullet points should be benefits and not feature

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s of your product. The difference? A feature of a convertible car is that it is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a soft top. The benefit – on a sunny day you can enjoy the wind rushing past y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou and enjoy the classic sports car look.

5. A Simple Opt-In Form

Don’t try a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd extract tons of info from your visitors. Name, email and a submit button wor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k best.

I am currently testing the effect of images and audio on my squeeze pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ges and you should too. What works in one niche may not work in another for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those “from the other camp.” At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers

Some franchisors seem to act in like highway robbers. They mistreat their franchisees and want to take the largest slice of profits. So how can you ensure that you do not end up buying the wrong franchise business?

Why is everybody only wanting to try and market on Myspace? There are so many other Grapevine sites out there like MySpace. Have you read the terms of service on MySpace?

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