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I am going to go against the grain here and say that I think it is very difficult to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

make your list building efforts viral, if you are just building a list for yourself

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

There are two things that traditionally are considered to be viral list building e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fforts, and I will begin with the second of the two, and then go to the first one.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he second method of viral list building is to use a viral listbuilder – software tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

allows others to also build on the same list – they can email the people they bring

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

into the viral list builder and you can email all of them. I do not like them beca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

se response rates tend to get very low (have you ever subscribed to one of them and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

otten 10 or 15 emails in a week from them), and I do not like them because the only

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

person who really owns the leads is the person who owns the viral list builder.

The

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

first method, which is actually quite effective, takes a little bit more work. Some

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

people make it sound really easy to do – and the upfront work is really easy, but th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e backend is harder. This involves writing an ebook, embedding it with a link to y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur squeeze page, and then letting people give it away free. The problem with that i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that it has to be a very good book to get much traffic out of it. There are probab

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly hundreds of thousands of good ebooks out there to give away free – why should som

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

one give away yours?

And many times, once someone builds a decent sized list, then

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hey write their own ebook and leave yours out of the loop.

So, yes, it can be done

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

– but, honestly, I think it is better to just spend the time to build a big list wit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

articles, and then nurture that list, and send it through a profitable sales funnel

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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