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When someone has finally agreed to opt-in to your newsletter or act on you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r list-building free-gift, it’s just too good an opportunity for you not t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

follow up with another offer. You’ve put them in the mood for buying so

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hy not take advantage? The process works like this:

(a) the visitor has

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

made a decision to give you their email address. This is a vote of confide

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ce. You have offered them something compelling enough to illicit their em

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

il address – they have demonstrated they are willing to act by email.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

(b) You promptly auto-respond with an appropriate letter asking them to c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nfirm their opt-in, after which, they are informed, you will promptly send

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

them there free gift or ebook or article or whatever.
(c) While tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is being sent you redirect them to a new sales page which thanks them for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the confidence, explains to them that they must confirm the email at whic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

time you will send them the free gift, and THEN, it presents a secondary

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ffer to the recipient. The important thing in the secondary offer is that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it be positioned as something that you have put together just for them – i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

’s a reward for acting on your first offer!

If you use a redirect of this

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nature, it’s important that you test different types of secondary offers a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gainst the actual opt-in confirmation to determine if there are any lost c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nfirmations. By testing you will soon find the optimum configuration of f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rst offer, confirmation and redirect that will optimize your sales results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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