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Which comes first? The sales lead or the actual sale? It's obvious that you won't make sales without leads. But some folks still don't understand the importance of building and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nurturing a list of prospective customers. Those that do take the time to build a double-opt-in list can sometimes be accused of not knowing the difference between using and a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

using their precious list of subscribers.

Are you acting like the annoying marketing shark or anxious amateur? Or are you a Professional Marketer, managing and nurturing your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rospects? Are you using the “one shot offer” method, going for the sale and never bothering to follow up in an effort to build rapport with your leads?

The amateur marketer wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

doesn't know any better is just like the purposeful marketing shark. Both will think it's OK to send you sales offers more than once in a 24-hour period. Naturally, it's “all

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bout them”. To them you're just an email address to pitch to. If you ever do decide to buy from the Amateur or the Shark and find that you don't like or can't use the product t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hey've sold you, it may be difficult at best – impossible at worse – to track them down for a refund. And don't bother attempting to un-subscribe from their list; they can't im

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gine why you'd want to leave their clutches.

If you're purposefully operating as a marketing shark, this may be the only marketing strategy you know. As a successful shark you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

may be unwilling to change.

If, on the other hand, you're unconsciously operating as a shark or you're an amateur at this, you may have spent sleepless nights wondering why yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can't keep people happily subscribed. Here's a solution: stop and think about your own experience as a subscriber to the lists of others. If you were treated well by a Profess

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onal Marketer you may have noticed these six key things:

#1. Professional Marketers thank you for being on their list – not just once, and not exactly with every mailing. They

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will mention how much they appreciate you for staying on their contact list over the course of several email posts.

#2. Professional Marketers offer a coherent series of tips

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and advice related to the offer you originally signed up for. Their agenda is to help you succeed with YOUR agenda.

#3. Professional Marketers offer you free downloads from ti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e to time. They also explain why they think you might find the free product useful.

#4. Professional Marketers let you in on “special deals” offered through their Joint Ventur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

(JV) partners. Meanwhile the JV partner gets a chance at making similar “special deals” to the people on his or her own list. Everybody wins.

#5. Professional Marketers intro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uce themselves via the printed word (either by email or by blog post) and ask you to do the same. The real professionals even go so far as to contact you (or have their assista

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nts contact you) to freely help you with any problems or concerns you mention in your reply of introduction.

#6. Professional Marketers offer to answer your questions and make

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

themselves accessible in online forums. Those who maintain blogs will solicit your participation. Some will be happy to interact with you through email or (on rare occasions) b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

telephone.

Sure, there are more good traits attributable to the professional marketer. You'll find complete books about what to strive for as you build your reputation with y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur list of subscribers. Start with these half dozen and watch as your lists – and your sales profits – make you so happy you'll sleep peacefully through the stormiest of nights

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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