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To build, or not to build. That is the question. With a number of Websites that outcomes the numb

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er of people leaving on our planet, and only 1/6 of them connected to the internet, you can be su

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re that you will need more than just publish your Website to make in be seen by the audience.

Yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u can use any form of advertising, and get good traffic; but once your visitor is gone, if you di

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dn't collect his email address, the chances for this visitor to come again to your Website are mi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

imal. Then, not to grab your visitors contact email will be an inefficient, missed task.

Web tra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ffic implies a cold relation. People go to your site and navigate into it: your site is the exhib

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it of your product and service. You can have a very appealing site and offer a great service or p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

roduct, and that will make your visitor to stay longer. But, the cold is there; no relationship b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

etween the exhibitor and the prospect is being made to this point.

When you build a list you est

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

blish a relationship with you subscribers; first you earn their trust offering them something the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y will consider of value; then, you build empathy with them: you will make something, anything, t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o make your potential customers like you. Once they trust you, and even like you, they will buy f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rom you. In this aspect, the online and the offline worlds are alike: people buy from them who tr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ust or like.

But there is another important factor to be considered: the price-sales ratio of th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

items sold. You might have heard it takes the same effort to sell a $937 item than a $9.99 one.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

But It doesn't work that way. Think from yourself: if you will buy a high price item, you will re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

search first, find the best deal or promotion, find the seller you trust more, the one that offer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s you the best guarantee, etc. For a low price item, you won’t think it twice; you might even buy

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it on impulse if you like the item. So, the selling strategies for both price tags are different

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is the second of a two-part article on overfilling your marketing funnel and client pipeline. You want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.

If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive. But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done.

How do my employees, my suppliers, my existing and potential customers, and my community use the internet and how can I use the internet to make life easier and rewarding for them and as a result grow my business?

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