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After you've got all your list building system in place, and your auto responder messages set, what happens? Well, either you make some sales, or you don't make any. Why is tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t? Perhaps it's because you haven't included a killer offer.

What's a killer offer?

It's something that people can't resist. Something that they're so absorbed in already tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t they can't wait to click the button and take you up on whatever it is you're offering. It's your income. Mark Joyner wrote about this in his book The Irresistible Offer:

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

How to Sell Your Product or Service in 3 Seconds or Less, and if you haven't read Mark's book already, I encourage you to do so. But we want to talk about this offer in c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

onjunction with your list building efforts. How can you make a killer offer in your autoresponder messages?

Look at the body of your messages. Are they interesting? Do you giv

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e out any kind of information? Are you helping the people on your list?

If not, you should be. You should be solving some kind of problem that most of the people in your niche

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

have at one time or another. Let's look at ADD, for instance, which is something else I'm involved in. People with ADD have a hard time getting things organized sometimes. Wha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t if I solved their problem by telling them how I solved my own? What if a piece of software that I use is really, really great, and it solved my organizational problems, so I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tell them a story about me, and then, I tell them how I solved the problem, right?

So, then what's your offer? That piece of software, right? I mean, if that software works fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r me and the people on my list liked my story enough to read through it, don't you think they would want that software, too? Nothing is better than viral advertising, when one

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

person tells another person about something. If the people on my ADD list trust me, they're going to want that software, too. I'm telling them how to solve their problem, and o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ffering a tool to do it with. That's a good offer.

Or, what if you're on my list, and I send you information about submitting articles to send traffic and links to your site a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd how it's a great way of getting free traffic. And what if I did it so well, that you were really hot to start writing and submitting articles. If I offered you a product tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t did this automatically for you, would you be interested in it? You probably would.

That's the key. Get your audience excited about solving some problem, and then provide the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

means to do it. It's pretty simple, actually. If you want a responsive audience, that's what needs to happen. People won't stay on your list if they don't get something from d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oing that. If you send out a broadcast message and at the end of it, you're pitching a seminar or a product, you still need to tell them a good story that shows them how a prob

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lem was solved.

Make one up!

I mean, don't use false data or facts about important things, but how important is it that you didn't have an Uncle Fred? Details like that are j

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ust storytelling. What needs to be true are the facts about what you want to sell. You must have tried whatever the product is and it has to work well. Don't give false stats

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or testimonials. Be completely honest and above board in everything you do, but a bit of good old-fashioned storytelling really draws people into your messages.

This is it, h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ow it works: If you give people a solution to a problem they're having and provide a product that furthers that solution, you'll make as much money as you want to make and more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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