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You may eventually decide that you want your own ezine or newsletter sent directly from your website via email to your subscribers. The reasons for this could be anyth

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing from using the list to sell your products, sending out helpful hints and tips, or just sending out updates.

Personally I used notepad to jot down the rough outlin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e of how I wanted my ezine to look, and just filled in the blanks each week until my programmer put it all online for me.

For your newsletter template, You can do a q

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uick search on Google for "newsletter templates" and it’ll bring up tons of free templates for you.

Make sure you make it extremely easy for people to sign up for you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

newsletter, and have the subscription form visible on every page of your site.

Publishing an ezine that gets read is no easy task. It takes a whole lot of time and c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ommitment. Here are a couple of things you need to do consistently if you are going to make it work for you, bearing in mind that it can quite possibly take a good cou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ple of years before you actually start seeing some real monetary returns from the ezine.

You will need to decide if you're going to be publishing only your own conten

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t, or if you'll be using other people’s articles. Both options can take a lot of time. Writing your own articles takes the time of finding topics, and writing and edit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng the articles yourself. Using other people’s articles takes the time of actually finding and reviewing articles for possible inclusion in your ezine. Either way, mak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e sure the content is actually worth reading, or you'll just end up with a dead ezine.

How much time are you willing to spend on promoting the ezine to get subscriber

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s? It’s not like hundreds people are just going to chance upon your subscription form. It needs to be “out there” and visible to as many people as possible, which mean

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s submitting it to all the ezine directories you can find, ad-swapping with other publishers, getting other people to link to your ezine etc.

Then there’s the questio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of whether to allow ads in your ezine. Are they going to be free ads for subscribing? Or are they going to be strictly paid ads? How many ads are you willing to have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in each issue? Whilst giving out free ads to people for subscribing might bring you lots of subscribers, it could also end up making your ezine look more like an ad-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rag than a really helpful and useful ezine that people want to read. So if you're going to offer free ads, think long and hard about how you’re going to work it to ens

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ure maximum interest.

When you`re looking to build a subscriber base all you really need is a webpage and a subscribe box, you can even do it without your own webpage

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

by making use of list management services. A great way to get subscribers is to create, borrow, or barter something of value. Offer it for free on your site in return

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for name and email address.

Tell them up front that by requesting the freebie, they are also agreeing to receive mail from you in the future, but that there’ll always

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be an opt-out link in every mail you ever send to them.

I have quit my day job after successfully having my own list/ezine. Do you want to know how you can do the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

same? So If you want to learn more on advanced list building techniques and methods then you should check this: http://www.viralmarketingportal.com/listbuildingmaster

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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