Just Other Articles - Internet and Businesses Online

Like I have mentioned in the last two articles in this series, list building really is a very sp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ecial part of maximizing online income (although I may not have said it just like that!). But r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eally, list building is what really allows you to succeed online – because in some way it allows

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you to break even on the first time the visitor gets to your web site, because you know that you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

will have future lifetime earnings from that visitor, once he becomes a subscriber.

And that i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s my purpose with all of my web sites – to get people to become subscribers, because their lifet

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

me value is much higher to me than one unique visitor to a sales page of mine.

But one of the r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eally important things to me is that I write an effective email campaign, one that keeps my subs

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cribers interested in opening my emails, and reading them, and of course clicking through from t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

em for a long time, too. Even a 1% difference in the long-term email open rate can mean thousan

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ds of dollars in additional profits – do the math – you will see.

So some of the things that ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e really important to me is building a long term, hopefully life-long email relationship with my

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

subscribers. I want them to buy from me for many years, as I continually develop new products.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

One of the things that is really important in writing the effective email campaign is recognizi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng that you have to meet their needs online – and that doesn’t always mean selling them somethin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

I would rather give something away free for 30 days in a row and keep that customer for life,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

than to lose him the first week because I oversold him. By the way, I do not recommend giving

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your subscriber something free for 30 days in a row – they will love you for it, but will see yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

as a gift giver only, not someone from whom they can buy.

You see, you have to train your subs

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cribers to buy from you, at the same time as you are building your online relationship with them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Changing people's behaviour with regard to safety is a time consuming, difficult business. General training does not have the immediate and emotional rewards of safety training. Changing people's behaviour without those rewards is even more difficult. The lessons that organisations have learnt in making safety training effective are, therefore, all the more instructional for general training.

It goes against human intuition but if you stop trying to sell to people they will be more likely to buy from you. This article explains why.

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Just Other Articles - List Building – How to Write an Effective Email Campaign – Part III

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