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List building is such a wonderful way to make money online, and I have so much fun doing it. Maybe you are list building, too, and you have asked th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is question, as many of my students have done: how do you structure your email campaign?

Well, I have a different opinion of structuring an email ca

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

paign than I think that a lot of folks have online today.

You see, I think that most of the current literature on list building and writing your ema

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l campaign tells you to send out like 5 or 7 content emails in the first 5 or 7 emails and build a relationship with them, then start to send out sal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s stuff.

I disagree. Now, I have to admit that almost all of my subscribers come to me after they have read one or more of my articles, and so they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

already trust me a little more. And that makes my list members a tad faster to respond, I would imagine.

But I still disagree. And here is why. W

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en someone is looking for information online, it is because they have a need. Today. They have a need today, or they wouldn’t be looking today. OK

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sure, they might not need the actual product until next week, but today is the day they want to solve their problem.

Think about it this way. Imag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne that you are going to go on a trip to Tahiti, and you need a swimsuit. You are leaving in 10 days, so you need the swimsuit delivered to your hou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e within 10 days, actually if you are like me, you will want it within like 8 days.

So you go online to buy a swimsuit. In your journeys online, yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

come to a squeeze page for a free ebook and ecourse on how to buy a swimsuit online (give me some leeway here, I just thought of swimsuits because I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

was thinking of my upcoming summer vacation) – but it could be any product in this example, so just follow with me here.

So you download the free e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ook, and you get on the list and you get like 5 to 7 emails with lots of good content about how to buy a good swimsuit. In the 8th email, you get a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ales page for a swimsuit. What just happened?

If I were the swimsuit company, I have done a great job of building a quality relationship with you,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ut I missed the sale. You see, you needed the swimsuit fast, not after I built a relationship with you. And likely you bought from someone else onl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ne, someone that was more aggressive and to whom it was less important to build this long term relationship.

So you have to do both: build relations

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ip – but go for the sale fast, when they have a need.

Here is one of the ways I structure my campaigns:

1) Opt in page redirects to a sales page a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ter opt in occurs (free ebook comes in a separate emai).

2) First email contains download link to free ebook.

3) Second email – content and link

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o my site

4) Third email – free gift, link to my site (or redirect to sales page after free gift).

5) Fourth email – sales pitch

6) Free gift,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ink to my site (or redirect on free gift)

Do you see what I have done? I am building a relationship – but at the same time, I am going for the sale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors. The higher each of these factors rate with you, plus the combination of them all,...

You've probably believed in myths that are considered truths accepted by most people. But when you investigated that myth and found out that it is just a common misconception and totally fake, you probably tossed out the myth and adopted the truth. Here are some truths and myths about internet marketing.

So what are my techniques? 1) Send free offers. Just send an email with the subject line: “A free gift for you”. Make sure that the gift you offer has high value. You can actually do a blitz campaign, sending out a new free gift every day. This is very effective at re-energizing an old list, but it will also stir up the bees, so to speak. You will get many complaints, and unsubscribes – but look at it this way, they weren’t spending any money with you before, or opening your emails – do you really need them on your list? Clean house – end up with just the responsive subscribers on your list. Again, another way to weed through these is to require that they opt in to .....

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