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List building is so much fun, especially when you are subscribing 1

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

00+ people a day, or you have a really responsive list. You know h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow it is.

And you also remember how it was when you first got star

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ted and the first day you got 10 subs it was a lot of fun.

So what

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are some things you can do to supercharge things, or to get more s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ubscribers?

1) For responsiveness, I send my subscribers free stu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ff. And not just any old free things – but something I could have

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sold for $25 – but choose to giveaway. That way it doesn’t always

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

feel like I am ‘just in it for the money” – even though in some se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nse I am – you know you are too!

2) For higher response rates, gi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

veaway something you could have sold. Answer questions nobody else

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will except in a $50 book.

3) For long term purchases out of you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r sales funnel, sell your first book for only $10 – but make it som

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ething that is worth $50 or $100 – this will create real value with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your subscribers, and when you offer them your $67 book that is re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ally worth $197 on anybody else’s site, they buy it.

4) Don’t be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

afraid to answer your emails personally. Sure, it might take some

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

time – but a lot of times, those are the ones that will buy from yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u.

5) Create new products – take an hour a day for a month and wr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ite some new ebooks. Your subscribers love to buy stuff you create

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you seeking some simple marketing tips to increase sales? These 5 tips may just be the answer that question.

Most salespeople are wimps when they talk to prospects and customers, but not when they talk to other people. Why do they wimp out when they talk to prospects and customers? Why are they so afraid that talking straight to prospects will be deemed offensive?

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