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The most common way to drive people to your business site is advertising. You cannot succeed without advertis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing, this is a fact.

You should advertise almost everytime and almost everywhere using a very plea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sant, smart and persuasive manner if you want to accomplish your final target: Making Sales

But wh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t to do when clear and noisy advertising is not allowed (e.g discussion lists, discussion forums, etc) or yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u just send emails with no connection with business?

Should you give up? Should you leave hundreds of member

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s of a discussion list with no information about your product? No way! You may promote your site with no acc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sation of unfair behavior using Signature File(s) because, as far as I know, this method of advertising is ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erywhere accepted without complains.

Here are some hints to improve the task of Signature files:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Be concise. A Signature file must point the essential, the most important thing about your product.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

There is no introduction here, there are no follow ups. You have only one second to describe its best perform

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ance. So try to include the key information that will make customers want to contact you.

Be short. When

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you send emails in HTML format use only one line, the link to your site must be viewed by moving the mouse o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er this line. When you're in text format use a two lines signature with a classical headline and the link bel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ow. At a minimum you should be able to provide is your product/company/site name and URL but ideally you wou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ld use and some appropriate words

Be relevant. A post about search engines shouldn't end with a signatur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

file about copywriting.

Use the context. To be truly effective your signature must be as closest as pos

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sible to the content of message or topic of forum. For example if you answer postings in a forum to do with a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ny aspect targeted advertising you can provide a signature such as "Get 10,000,000 hits to your website".

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l> Let's learn something here. It is not difficult to find 'forbidden' places for blatant advertising, they

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are everywhere. The biggest problem, and challenge as well, is to be very effective using a very small space

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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