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How to Write Referral Emails

When I say referral email, I mean just that, even when it is my own product.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

You see, the email is not the place to sell the product, although sometimes I do. The email is the plac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for rapport and communication. So I simply refer my reader to take a look at a sales page. I let the sa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es page do the selling – that is why it is called a sales page.

For my referral page, I will often ask a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uestion, for example, ‘have you been struggling with (your niche)?’ I have found something that might wor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nicely to help: (link to sales page).

What I have done there is come across as helpful; even if they do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n’t like the sales page, they will still appreciate that I sent them to it, thinking of them. In that way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I get the click, but I also preserve the relationship with my subscriber.

If you try and sell in the ema

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l, then the subscriber feels as though you are selling him or her with your email campaign, and will often

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

unsubscribe. Although a few unsubscribes is fine with me (I figure that if I am not getting any unsubscri

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es, I must not be aggressive enough), I do not want to lose buyers because I have been too aggressive. On

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce again, I simply let the sales page be aggressive for me.

How to Write Feedback Emails

In these emails

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I am attempting to do two things: 1) Create rapport by stimulating conversation and 2) Find out what t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

write my next book about.

Creating the rapport is extremely important to me. Used correctly, I believe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat feedback emails create incredible rapport and can lead to multiple sales later on in the relationship.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

The feedback email might look like this:

Dear {!firstname_fix},

I need you help! In a constant effort t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o improve what I send to you, and how I can best help you (niche verb) better, I have a couple of quick qu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

stions for you. Please just hit ‘reply’ to this email, and send me your answers. This will help me a lot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

thanks in advance.

1) What is the most difficult thing you have found in (your niche)?

2) What types o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

information are you looking for from this newsletter?

3) What is one thing you want to learn more about

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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