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Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

asically put up an eBay auction offering to wear a temporary tattoo on his forehead to advertise for whoever was the winning bidder. Well, a year or so later this is starting to become a phenomena and is rapidly growing. I got a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

chance to interview a man from the UK who currently has an auction up and he is getting a permanent tattoo ad. This is kind of taking the whole body advertising to a new level.

1. Tell me a little bit about yourself?

I have b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en in business all my life. From running and owning my own world wide haulage company. A chain of mobile phone shops. Etc. I have worked in the timeshare industry for past 7 years. And have just recently resigned from working in S

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pain as a marketing manager also project Director for multi billion Pound Company. I am now writing a book on timeshare, being the first person to do so on the cons & pros of how it works. I live with my long time partner of 8+ ye

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ars, with a baby girl of 4 weeks old. I also have 5 other children ages 25, 23, 18, 12, &10.

2. Where did you get the idea to get at tattoo ad on your forehead?

I got the idea for tattoo advertising last year from a TV program

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n USA, on drunks that would do anything for a drink.

3. How does your girlfriend feel about this?

My wife to be thinks I mad as a hatter, but she has seen me pull off many mad things.

4. I read in the short article about you th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at you already have quit a few tattoos. Can you tell me about the tattoos you already have?

I have many tattoos from the age of 12 years of age, last one being when I was 21. The only space I have on my body at the moment is most

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of my back & part of my legs.

5. What is your favorite tattoo?

No, I don’t have a favorite one.

6. Do you have any tattoos that you regret getting done or have you done any cover up or removal work?

I regret most of them, due

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to being so old now. But is soon to change with my new venture. I am also having my whole body tided up.

7. Where is your ad so other people can come by and bid?

My add on eBay is on search bar, under all categories. Type in bod

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y tattoo advertising and my links is the first one under the heading you type in.

8. If you are doing this in auction format like on eBay are you going to have a reserve price or end the bidding early if it does not get the price

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you want? For example what happens if the final bid is only 1.00?

Yes I have a reserve price on my first of ?1000. This will then appeal to the media for my next.

9. You mentioned that you have some space on your back for two a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s and also the one on your forehead are you planning on doing three advertising tattoos then? What is the time span you are looking at?

Yes I have three spaces at present. My head is mainly, back, top & sides for one add for high

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

est bidder or three separate.

10. Are you willing to also talk about and advertise for the company when people talk to you about it?

Yes I am very much prepared to talk and show after, as my eBay ad will tell you.

11. Are you p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lanning on just getting a text ad or looking at doing a logo or graphic?

I am prepared to have mainly logo, depending on company as my eBay once again will explain.

12. You mentioned in the article I read that you were looking f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r an agent to represent you? Do you have plans past the three tattoos mentioned about above?

An agent will be taken on after my first advert

13. What are you going to do after getting the tattoos done what are your plans for you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r next profitable venture?

As I have mentioned, I am writing a book soon to be released.

14. I know some others have gotten temporary tattoos done and that this is a growing phenomenon on eBay to advertise on body space. In fact

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

there are a few websites now that specialize in this such as bodybillboardz.com and others. Are you the first person getting a real tattoo on your forehead? All the others I have seen are for temporary tattoos?

I am the first in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the UK to take on such venture and sure it will grow after I have been in so much media.

Well, I am not sure how you feel about all of this yourself. I can see both sides of the arguments made. On the one side almost all the t-

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

shirts that I own have some type of advertising on them. Yet going as far as getting a permanent tattoo that will be with you for life I am not sure I would go that far. At any rate I will write more about this topic as it grows

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Intuition is like our inner guidance system or a GPS. We all possess intuition. We didn’t exactly come into this life with a set of operating instructions, however we do have an inner road map. Each time we have a 'feeling', or what I call a 'knowing,' it's a signal that we are on the right road and headed in the right direction.

One of the catalysts I use for topic ideas is Chase’s Calendar of Events (if you’re looking to find a publicity “hook” for your business, or for a volunteer organization for which you are trying to raise money, I can’t think of a better tool! www.chases.com) According to Chase’s, May is Business Improvement Month. While you may not be a registered as a business owner, you are indeed involved in the most important business in the world – the “business of life.”...Easy Steps to Improve Your Business - NOW!

You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.

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