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List building is not as difficult as it may seem. If you have no list, it seems like an insurmountable boulder. If you have 500 subscribers and you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are losing as many everyday as you are getting, it feels like a swooshing drain. But if you are collecting 100 to 200 new net subscribers everyday,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you probably believe list building is easy.

Folks, the difference between getting 2 leads a day and 200 leads a day is not working 100 times harder.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It is simply doing the right work and taking massive action. You see, it does not really take much more work to run an ezine ad that pulls 1000 new

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

subscribers than it does to run an ezine ad that pulls 10 subscribers--the only difference is in the skill, not the effort.

First, you need a landin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

page with an opt in box on it. Preferably a landing page that does nothing but collect subscribers. Do not try to sell anything to anybody on this

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

page. This page should have one target-to get visitors to become subscribers. If you do this page right, you should convert at least 40% of your vi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

itors to subscribers.

Second, you must send traffic to that squeeze page and you must track everything you do. This step sounds really simple and e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en over simplified, but that really is all you need to do.

You may think, I send traffic to my site, and nothing happens. That is not true. Your d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

finition of traffic and mine are two different things. If you are sending traffic, you are getting more than 100 unique visitors a day. If you are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ot getting 100 unique visitors a day, you are not getting any traffic at all.

Do you want to build a big list or is this just a hobby and if you wor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for an hour a day and generate 10 uniques a day, you can whine that nothing works? Do you think the truly successful online get 10 visitors a day?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

No, they get 1000’s. Same internet you are on.

Get 100 uniques per day and you should have 40 new subscribers per day. Get 300 uniques per day an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you should have 120 new subscribers per day. That is 3600 per month, month in and month out.

Tracking. You must track every traffic source. Is i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

work? Yes. If you do not want to work, get off the internet. If you have 10 sources of traffic, you must have 10 tracking campaigns. You can do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t with a tracking tool, you can do it by creating multiple landing pages with a different tracking autoresponder on each one. But you must track. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you are not tracking, you will never know if a particular source of traffic is pulling for you--you will just know your total uniques and total subs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ribers for each day. You have to track. As much as 90% of the campaigns I run are worthless--but each time I find one that is in the top 10%, that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

akes money for me, I boost up my effort for that source. The difference between winners and losers online is tracking.

You probably think I have ove

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

simplified the list building process. I have not. It only requires 2 steps---traffic and a squeeze page. Nothing more. Think about that. 2 steps

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This afternoon I realized the inevitable: lemonade stands just aren’t effective anymore...

British organisations that ignore redundancy guidelines are taking an unnecessary risk. They may be procedures that autocratic managers find difficult to accept but if embraced they do allow a difficult exercise to be carried out in a manner that reduces tension and offers those that lose their job respect and dignity. Although mandatory for organisations in the UK businesses in other countries could well benefit from voluntarily adopting them as model policy where no equivalent local policy exists.

One of the things that you really need to do online is choose a niche. To help you choose, ask yourself these questions: What...

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