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What is landing page?

A landing page is the destination URL that people will land on after clicking on your Google AdWords Ads. Designing your l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

anding page with an understanding of what is likely to work will get you close to optimal performance from the start. When people come to your landing page, most

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f them are only looking for clues to quickly fill their need. They want to know:

Is this the right place that I am looking for?
Is this how I ima

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ined it would be?

Should I click the back button and find my answer elsewhere ?

Does this look trustworthy and reliable?

How much time i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this going to take?

Should I accept this offer?

Understanding what people are going to do is the key to be successful. The primary goal of a goo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

landing page is to make people take a particular action that you want them to take. When a visitor takes that desired action, you got a conversion. If you have a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

high conversion rate, you will make a lot of money, and your return in investment will increase as well.

Here are few tips to improve your landing pages:

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Do not overload your landing page with unnecessary information
Make people feel that they have found the correct page
Grab peop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e's focal point

Put more information on your landing page if you want to collect people's email

Do not overload your landing page with un

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecessary information

Do not give your potential customers too many options in the landing page. Let them do what you want them to do. A good approach is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to limit your landing page to one primary action, inducing people make a purchase or to request information, especially when you are paying for traffic. If your l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nding page is not tightly focused on forcing people to take a particular action, they are likely to take no action, and your money will burn fast. If you can, rem

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve the navigation bar too.

Make people feel that they have found the correct page

Anyone who comes to your landing page is looking for getting

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

heir problems solved from your page. They expect a very specific solution that is relevant to their problems. Place the words they searched for in large and bold

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

text to show them they are in the right location. It is best to point people at a landing page instead of the home page.

Grab people's focal point
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
>

Place the most important stuff in the middle of the landing page, and never distract your user from that focal point. Avoid putting other unnecessary material.
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
This will only make your people confuse. Do not place any Google Adsense or other ads that will make people click away. Just remember, if it is interesting and va
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
uable, keep it close to the center and use it to direct people's eye.

Put more information on your landing page if you want to collect people's email
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ong>

If you want people to sign up your newsletter, do not expect people to be so excited by your offer that they immediately give you their email. Your landing
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
age should offer a few paragraphs of information, followed by the contact forms. People always want to make sure that your newsletter is what they are looking for

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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