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PPC stands for Pay per Click, effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. "PPC Management" provides maximum ROI by optimal p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lacement and using proper keywords and narrowing gap between bids through its keyword management services, saving your time, money and as well as manage your Overture™, Google™, Miva™ and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

other PPC accounts.

What is Google AdWords?

Google AdWords are short pay per click ads that are displayed on the right side of Google search results. The ad copies display the highly

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

relevant and targeted results on the right side of the Google SERPs (search engine results pages).

Steps involved in setting up an AdWords campaign?

1. Find a product, business to pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omote that is in high demand. This can be an affiliate product or one of your own products. I recommend not promoting a product which has no demand. Do your keywords research first?

2

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Keyword Research - Try to select the targeted and potential keyword which suits your business or product, avoid unnecessary clicks from search engine users because it can increase the ave

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rage cost per click. There are several keyword research tools available online but some of the prominent are listed below.

3. Check the Competitiveness of Keypharses - Enter any of yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r main keywords in the Google search engine and see how many ads are displayed on the sponsored ad of the search results. Some of keyphrase might have as many as 40 advertise or more it cl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

early means very high competition market, but if the number of advertiser for any keyphrase is 16 or less, it can be potential market to target.

4. Create a Google AdWords Account - T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ere is a US$5.00 activation fee for Google AdWords. After that, you decide how much you are willing to pay per click per day. You can choose a maximum cost-per-click (CPC) from US$0.05 – a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s much as you want and set a daily budget as low as 5 cents USD or as high as you want.

5. Write your ad Copy - Look at the ads which are currently live on Google to give you an idea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of how to write ad copies. Use your main keyword or key phrase in the title of your ad copy. You may even be able to include other keywords within the body of your ad campaign. Here's a fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mat of a typical ad:

Title: - 25-character limit
Description 1:- Benefits (35-character limit)
Description 2:- Features (35-character limit)
Display URL: - (35-characte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r limit)
Destination URL: - The Destination URL can be up to 1,024 characters and is the actual web page users will land on after they click on your ad.

Write different ad copy f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r each of your ad groups. You never know which performs better than the other ad group and make sure the landing page or website is relevant to the ads. This will help to reduce waste of t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he clicks.

6. Track the Results - To identify how many of your customers click through to your website from your Google AdWords, use a unique tracking URL for each ad group. This will als

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

give you an indication which ads and keywords converted the most clicks to sales. Google automatically tracks the click through rate for your all ad.

7. Refinement and Continuous Imp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rovement - As you will start receiving the statistics of your adwords campaigns you can improve the performance of your campaigns. The traffic analysis can help you in knowing the behaviou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of your visitors in order to apply those changes to your running campaigns. You can filter the non-performing keypharses and make further enhancements in the already good performing keyph

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rases.

If you follow these guidelines for creating your Google AdWords campaign, you can quickly attract new visitors to your web site or affiliate program and generate instant sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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